Come and learn how to get the best out of social media for business with UPPERCASE Digital. We are a local agency with proven experience of growing social media followings for media brands, small businesses and charities. While we normally offer one-to-one consultations, we have partnered with deli and work hub Culver + Nelson to offer group courses, back by popular demand following a successful run last summer. 

We believe that social media is a powerful marketing and creative tool, but we also know how important it is to set realistic goals, find ways to save time and effort, and balance having a brilliant online presence with making sure you still have time to focus on your core business. 

Workshop 1: Kickstarting Instagram

Wednesday 29 January

7.30-9.30pm

Culver + Nelson, Upper Richmond Road

Instagram is an incredibly powerful business tool: it’s user-friendly, popular and inspirational. This workshop will show you around the app, explain its latest features, and guide you on the best and most effective way to use it. Points we will cover include the following:

·   Why use Instagram?

·   What is the difference between the grid, Instagram Stories and IGTV?

·      How to optimise your profile page and why

·      How to schedule content so you don’t need to be ‘on’ at all times

·      A basic guide to what to post [NB this is covered in more detail in other workshops]

·      Other apps to revolutionise your Instagram game eg Linktree, Screen Recorder and Unfold

·      How do hashtags work?

·      How do sponsored posts work?

Workshop 2: Planning content for 2020

Wednesday 5 February

7.30-9.30pm

Culver + Nelson, Upper Richmond Road

Planning ahead is key to success on social media. This session will cover scheduling and ideas generation, including a focus on how to tap into big national, international and local events that are happening this year. We will also look at how to get a strategy in place for the year ahead, and how to make sure you don’t miss out on any big opportunities to find potential customers. Topics covered will include:

·      The value of tapping into trends and events

·      How to forward-plan your content and campaigns

·      How to think creatively about calendar events

·      How to blend social media with your offline activity

We will also supply you with a handy list of relevant events which will help you plan your activity for the coming year and look at examples of good practice. Half of the session will involve workshopping ideas for you to use going forward. The session is aimed at people who are already confident users of Instagram and/or attended the Kickstarting Instagram session.

Booking

Workshops cost £45 each, which includes light refreshments from Culver + Nelson. We are offering a discount if you book both sessions, so you will pay a combined price of £80 instead of £90.

Please use the online booking form below to purchase your place, alternatively, you can pay in cash with no booking fee at Culver + Nelson.

If you have any questions, please email us on info@uppercasedigital or call or WhatsApp us on 07905 083 145