PROFESSIONAL DEVELOPMENT

Psychology of typography
an introduction

Interactive talk + optional 15-minute Q&A (Zoom)

Ideal for designers, communications and marketing teams, students.

If you want to be a brilliant designer typography matters. Understanding the psychology of typography is a graphic design superpower that enables you can pick fonts for any project with confidence.

Learning outcomes

• Find out about published research

• Discover how the brain mistakes reading for what it’s reading about

• Understand when hard-to-read is better than easy-to-read

• Learn how to create trust with typography

• Discover how to use axis charts to make typeface choices

• Learn a formula for font combining

CAMERA ON! You're encouraged to have your camera on because this is a live and interactive Zoom session with fun activities and a dash of theatre. My sessions are created to feel like we're all in the same room together. However, if you feel uncomfortable having your camera on or have internet issues you're still very welcome to join the session. 

DATES
Wed 11th Nov, 5.30pm (GMT)
Would you like to know about future dates? Register your interest here.

About Sarah Hyndman

Sarah has run workshops teaching the psychology of typography for a wide range of audiences including corporate teams, major design festivals and students including those from Australia, Denmark, India, North America and the UK. She has spoken on the topic on stages at D&AD Fringe, Design Thinkers, London Design Festival, South by Southwest, TEDx and TYPO San Francisco.

Sarah Hyndman has been the psychology of typography since 2013. She is the author of ‘Why Fonts Matter’, a TEDx speaker, a regular on BBC Radio 4 and a judge for both D&AD and Penguin awards. She runs workshops for a range of high profile organisations and has had two studies published in collaboration with Professor Charles Spence of the Crossmodal Research Laboratory, Experimental Psychology Department at the University of Oxford.