**CALLING ALL SMALL BUSINESS OWNERS** NEW RELEASE WORKSHOP

Facebook & Instagram Advertising
3-hour workshop, £75 per person incl. refreshments

Have you dabbled with boosting ads on Facebook but don't know what the results mean or what tactic to try next? Do you know your custom audiences from your lookalike audiences? Does the Facebook Pixel get you in a pickle?!....

This beginner's workshop on Facebook Advertising will walk you through step-by-step how to create adverts in Facebook. You'll leave with knowledge and confidence to run your own successful Facebook advertising campaigns in order to reach more of your target audience, drive traffic to your website and gain more customers.

We'll cover:

• Designing a Facebook advertising strategy
• The Facebook Pixel - what it is and why you need it!
• Choosing an objective and a budget
• The importance of targeting
• Getting the creative right: how to create a high-performing advert!
• How to read the ad performance table

At the end of the session we'll have an 'Ads Lab' - where you can apply what you've learned by creating your own ads live within the session with me on hand to answer any questions.

Can't wait to see you there. Remember to bring your laptops along!

If you have any questions at all, please contact us.

Previous attendees have said:

"Thank you for the session today Helen. I no longer feel terrified. Filled with possibilities rather than complete confusion. Time well invested.”Louise Rogers, equipp

“Fabulous workshop Helen, full of content and information. Just got to put into practice now!.”Janet, Karabo Clothing

“Fantastic workshop, thank you! I’m full of ideas and can’t wait to try them out!”Gramercy Style

“The workshop was fantastic - I went in totally clueless but came away with a wealth of knowledge and the confidence to put what I had learnt into practice. Helen was a great teacher and the relaxed and friendly atmosphere of the group made the session both educational and fun! I would definitely recommend this workshop!”Judy, Ixobel

“Everything you need to know about advertising on Facebook. Great content presented in a friendly but professional manner. No question is too silly...you will leave raring to go and getting your business out there on Facebook.” (Anon)

“Helen is incredibly knowledgeable and passionate about social media. The Facebook Ads workshop was a great insight to possibilities it has for your business. Helen has lots of quick tips and hacks to get straight to what’s right for your small business.” (Anon)

“I hadn't realised the potential with Facebook Ads, or the multiple options available. Helen is a great teacher, making everything really easy to understand. We covered more than I thought we would and I'm now really excited about creating Ads for my business.” (Anon)

**Polite notice for attendees - there is no parking on-site, instead we encourage you to use the free car park (Saturday & Sunday only) behind Aragon Housing Association - accessed via Chandos Road & Katherine’s Gardens, Waitrose 3-hr bays, the Pay & Display next to Costa Coffee (£1 p/hr & closest) or find suitable on-road parking nearby.