The SMART approach to Event Management: Workshop 1

Nov 02 2016 09:30 - 12:00

The Long Shop Museum, 15 Main St, IP16 4ES Leiston


The SMART approach to Event Management

A comprehensive interactive workshop delivered by University of Suffolk lecturers Sarah Harris and Laura Locke

At the end of the session, delegates will have learnt about:

  • Feasibility analysis of an event – the SWOT and PEST & the who, what, why, when, how & where
  • Simple budgeting
  • Event Marketing
  • The ticked off list - the event plan checklist

This is the first workshop in a two-part course. The second interactive workshop, Event Safety – the Purple Guide: what may trip you up and contingency planning, will take place on 30th November, 9.30am - 12pm at The Long Shop Museum and will cover:

  • Event Safety Plan
  • Risk assessment
  • Contingency planning

One workshop is £15 per person, if you book for Workshop 1 you will be eligible to receive Workshop 2 for £5. Once we've received your booking for Workshop 1 we will send you a code allowing you to book Workshop 2 at the reduced rate.

Suffolk Coast Business is a not-for-profit organisation.


General Admission

Not Available