Panel Discussion: The Power of Packaging

Sep 18 2016 13:30 - 14:30

The Lydia and Manfred Gorvy Lecture Theatre, Level 4, Victoria and Albert Museum , Cromwell Road , SW7 2RL London

The Power of Packaging

Packaging subtly infiltrates our lives on an everyday basis – are we aware of its ability to influence what we buy, or change our associations with brands? We explore the power of packaging design, and how it will adapt in the future for an increasingly digital world.

Panelists include designers Emma Follett from Design Bridge and Mike Beauchamp from Pearlfisher, Bulletproof strategy director Ed Silk, and packaging specialist Daniel Mason, who has worked on record sleeves for artists such as Led Zeppelin, Björk and Aphex Twin. Panel chaired by Design Week deputy editor Sarah Dawood.

General Admission

Not Available