Interactive event with games & demonstrations for you to take part in
A fun session with games and a look at some of Sarah's research as you discover what your choice of font reveals about your personality.
Suitable for all, no experience needed and you can join this virtual session from anywhere in the world. There's a 30% discount for groups of 3 or more; why not team up with friends so you can compare your personality analyses?
This session is based on the extensive research Sarah has done into typefaces and their associated personality types and numerous live events.
You will discover
• Why fonts reflect different personality traits.
• How font personalities are ‘hidden in plain sight’
• How to avoid committing a font faux pas
• Create your own personality profiles for a selection of popular fonts
• What your choice of typeface reveals about your personality.
Hello, I'm Sarah. I'm the author of a number of books including 'Why Fonts Matter' and 'How to Draw Type and Influence People'. I'm a TEDx speaker, a regular guest on BBC Radio 4 and I sometimes appear on TV on shows like Channel 4's Sunday Brunch.
I make typography exciting for everybody, not just experts. Have you ever wondered whether you judge a shop or pub by its sign? Or why you judge a product by its packaging? Over the last seven years, I've welcomed thousands of people to my events and workshops. Now I'm excited that I can bring these experiences directly to you wherever you are in the world.
Recent Zoom guests have said “The event is genius”, “you are such an amazing storyteller!” and “That was fun. Whoever woulda’ thought that I could be eating granola in Portland Oregon while visiting London?”
Sarah Hyndman is the author of ‘Why Fonts Matter’. She is a TEDx speaker, a regular on radio (BBC Radio 4’s 'Word of Mouth' with Michael Rosen, 'Saturday Live', 'Today'.) and TV (Channel 4's 'Sunday Brunch'). Sarah is a multisensory typography expert and collaborates on studies with Professor Charles Spence of the University of Oxford.