Learn the science of designing for all the senses to make your branding more memorable
Find out about the research Sarah has co-published with Professor Charles Spence from the University of Oxford, and take part in a version of the demonstration done by Heston Blumenthal based on her work.
This is not just a font, it’s also an idea, a smell, a song, a memory, a feeling, a personality, a warning, a taste…
The different shapes and styles of the typefaces that you read every day create responses in your brain that link to all of your senses.
Learn how typography interacts with all your senses and how it can even alter what you experience. Sarah will talk about some of her research and you'll take part in multisensory demonstrations.
BYO activity kit You’ll receive a list of easy-to-source items when you book your ticket so that you can take part in the multisensory demonstrations.
Recent Zoom guests have said “The event is genius”, “you are such an amazing storyteller!” and “That was fun. Whoever woulda’ thought that I could be eating granola in Portland Oregon while visiting London?”
This series of talks is created by Type Tasting founder Sarah Hyndman. She’s the author of the bestselling book Why Fonts Matter, a TEDx speaker, regular on BBC Radio 4 and an occasional guest on Channel 4’s Sunday Brunch. She has been researching and writing about typography and perception since 2013 and co-publishes studies with Professor Charles Spence of the University of Oxford.
Would you like to know about upcoming virtual talks? Sign up here.
Sarah Hyndman is the author of ‘Why Fonts Matter’. She is a TEDx speaker, a regular on radio (BBC Radio 4’s 'Word of Mouth' with Michael Rosen, 'Saturday Live', 'Today'.) and TV (Channel 4's 'Sunday Brunch'). Sarah is a multisensory typography expert and collaborates on studies with Professor Charles Spence of the University of Oxford.
Virtual lunch & learn: Introduction to multisensory typography