Veuve Clicquot presents the third instalment of The Widow Series: Now firmly established on the London calendar, this annual event allows Veuve Clicquot to seek seminal creatives who have an unfulfilled desire or passion project they wish to bring to life mirroring the values of Madame Clicquot in a one off immersive experience.

This year, iconic fashion editor Carine Roitfeld will continue to push creative boundaries with her audacious experience entitled SEVEN, which will explore the Seven Deadly Sins, inspired by Dante's Purgatorio. The event will be an immersive experience encapsulating creative expression in the arts, music, and fashion.

Roitfeld, who is respected for her decisive role within the fashion industry as well as her own personal and daring aesthetic, will bring her individual style and edge to The Veuve Clicquot Widow Series. At ‘SEVEN’, guests are taken on a journey through seven rooms, to experience not only Carine’s vision of the bewitching aspects of each sin, but their seven virtues as well. Roaming between spaces, guests will immerse themselves in the furore of Wrath, tempestuous Greed and Gluttony, slumberous Sloth, feverish Envy and Pride and uncontrollable Lust. With opposites attracting, the contrasts between good and evil will be starkly presented with their corresponding virtues. The event will also contrast Carine’s truly french aesthetic with her rock’n’roll influences, adding layers to the theme and subsequently stimulating all five senses.

Creative Directors have been announced as Patrick Kinmonth and Antonio Monfreda. World renowned artist Patrick has over 20 years of experience designing the most revered exhibits, including the opera Madame Butterfly, and his works at Somerset House and the Louvre. As well as their exemplary artistic visions, both Patrick and Antonio bring their intellect, ambition and energy to elevate the ‘SEVEN’ project.

Carine Roitfeld says of the theme: ""Seven has always been my lucky number in life. I constantly find inspiration in the number seven: the shape of it, the sound of it, the meanings and what it represents. It’s the seven wonders of the world, it’s lucky seven, it’s the seven days of the week, and now for me it’s Seven Deadly Sins.."

Jean-Marc Gallot, President Maison Veuve Clicquot commented: “We are delighted to be collaborating with iconic visionary Carine Roitfeld and CR Studio for the third instalment of the Veuve Clicquot Widow Series. Madame Clicquot herself challenged conventions and was a true innovator of her time. The Maison embraces the attitude Carine has consistently conveyed through her work, her artistic yet audacious aesthetic and fashion leadership over the decades. We welcome another empowering woman into the house of Veuve Clicquot.”

The Veuve Clicquot Widow Series pays homage to the revolutionary founder of the house, Madame Clicquot, who was famously widowed in October 1805. A trailblazer of her time, she single-handedly took on her late husband’s champagne business, and went on to pioneer several industry innovations whilst demonstrating her unparalleled creative dexterity, much like Carine Roitfeld. Now firmly established on the London calendar, this annual event allows Veuve Clicquot to seek seminal creatives who have an unfulfilled desire or passion project they wish to bring to life mirroring the values of Madame Clicquot. Carine will be using various forms of symbolism to nod to the heritage of the house - one of which is Madame Clicquot’s birthday year, 1777, reflected in the overall theme.

Tickets cost £35 + booking fee.
50% of the sale price of each ticket will benefit amfAR, The Foundation for AIDS Research.

Each ticket includes one glass of Veuve Clicquot Yellow Label on arrival.

amfAR, The Foundation for AIDS Research, is one of the world's leading nonprofit organizations dedicated to the support of AIDS research, HIV prevention, treatment education, and advocacy. Since 1985, amfAR has invested more than $480 million in its programs and has awarded more than 3,300 grants to research teams worldwide.