Understanding Your Audience: How to Track Changing Consumer Habits
Understanding Your Audience: How to Track Changing Consumer Habits
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Online Event
Date
Description
Learn how audience insights can help to shape communications strategy and analysis. [REGISTER HERE]
Communication professionals no longer have a single, direct route to connect with their entire audience – so how do brands adapt to the fragmentation and reach the consumers that matter?
We will discuss:
• Understanding the behaviours and interests of fragmenting audiences
• Developing strategies and messages that meet consumers where they are
• Building a robust suite of metrics to track the effectiveness of modern communications
Hear from Cision’s Megan Barron, Insights Director for Retail and FMCG and Scott Newton, Insight Director and lead on Audience Insights.
![Understanding your audience [live webinar]](https://billetto.co.uk/images/BAhpApSx--fb3c4d9261fa9b129d4cda0988d16817701141ba)
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Understanding Your Audience: How to Track Changing Consumer Habits
From Free