Typographic synaesthesia experience session

Aug 23 2020 10:00 - 11:15



A fantastical multisensory event designed to stimulate all your senses

1-hour interactive event & Q&A sensory activities (Zoom)
This will become a premium event in future, book now while it’s at a lower price.

Take part in a fun session with games and find out about some of Sarah's research as you discover first-hand how the appearance of the words you read interact with all of your senses.

Suitable for all, no experience needed and you can join this virtual session from anywhere in the world. 

There's a 30% discount for groups of 3 or more*. Why not team up with friends so you can compare experiences?

This is not just a font, it’s also an idea, a smell, a song, a memory, a feeling, a personality, a warning, a taste…

Discover for yourself how the different shapes and styles of the typefaces that you read every day trigger responses in your brain that link to all of your senses.

Take part in an experiment that Sarah has co-published with Professor Charles Spence from the University of Oxford, which is now a demonstration done by Heston Blumenthal based on her work.

BYO activity kit
You’ll receive a list of easy-to-source items when you book your ticket so that you can take part in the multisensory demonstrations.

Hello, I'm Sarah. I'm the author of a number of books including 'Why Fonts Matter' and 'How to Draw Type and Influence People'. I'm a TEDx speaker, a regular guest on BBC Radio 4 and I sometimes appear on TV on shows like Channel 4's Sunday Brunch.

I make typography exciting for everybody, not just experts. Have you ever wondered whether you judge a shop or pub by its sign? Or why you judge a product by its packaging? Over the last seven years, I've welcomed thousands of people to my events and workshops. Now I'm excited that I can bring these experiences directly to you wherever you are in the world.

Recent Zoom guests have said “The event is genius”,  “you are such an amazing storyteller!” and “That was fun. Whoever woulda’ thought that I could be eating granola in Portland Oregon while visiting London?”

Would you like to know about upcoming virtual talks? Sign up here.

Would like to arrange a private talk for your group at a time of your choosing? Get in touch with Sarah here.

*Discount applies to full-price tickets.

Sarah Hyndman is the author of ‘Why Fonts Matter’. She is a TEDx speaker, a regular on radio (BBC Radio 4’s 'Word of Mouth' with Michael Rosen, 'Saturday Live', 'Today'.) and TV (Channel 4's 'Sunday Brunch'). Sarah is a multisensory typography expert and collaborates on studies with Professor Charles Spence of the University of Oxford.


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