THECUBE Academy: The Neuroscience Behind Attention
THECUBE Academy: The Neuroscience Behind Attention
From GBP 35.00
Location
Date
Description
Cognitive neuroscientist Araceli Camargo will lead this workshop examining the science behind attention - a crucial mechanism for any kind of interaction, including business ones. This workshop is part of THECUBE's mini lecture series bridging business and neuroscience.
1. Mechanisms behind attention
2. How attention influences decision making
3. The role of attention in business
Why Neuroscience?
Neuroscience, like all sciences is a point of question and understanding rather than an answer. More specifically neuroscience is the study of how the brain and spinal cord (CNS) work together to develop and shape everything about who we are. Due to its insights on human cognition, it is often perceived as a tool for predicting and manipulating behaviour. However, this is not only an inaccurate use, but a myth. Science is based on questioning, therefore there are no facts only understandings.
Given these parameters, how can neuroscience help? It can help in three ways, the first is helps us understand the mechanisms behind behaviour. Secondly, it can help to create better problem solving and innovation tools. Finally, it can be used to produce smarter products, services, and communication by putting the human at the centre.
Culturally there is a big trend towards focusing on the human, which seems obvious but businesses often forget that people are the most important part of the innovation supply chain.
// Araceli Camargo: a cognitive neuroscientists with a research focus on human interaction. She helps brands understand the mechanics behind human behaviour to create smarter experiential brand engagement and products.
She has worked with brands like Aecom, Nike, SEEN, Total, Virgin. She also lectures on the subject of perception for London College of Communication and from September she will be lecturing at Oxford Brookes University on Cognitive Spaces.
// THECUBE: a multidisciplinary coworking space in the heart of Shoreditch, and respected as a thought leader in the integration neuroscience to commercial industries.
Venue
THECUBE - coworking, Studio 5, 155 Commercial Street, E1 6BJ London
FAQ
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THECUBE Academy: The Neuroscience Behind Attention
From GBP 35.00