The voice of your brand
The voice of your brand
From GBP 27.00
Online Event
Date
Description
This typography session is not for graphic designers. It’s been created for everybody else; for the marketing and communications teams and beyond.
You can join this virtual session from anywhere in the world.
* This has been block-booked as a private event. Please get in touch if you would like me to run another session for you to attend? *
In the new online business world it is more important than ever that everybody understands the importance communicating coherently across the company. Discover how using consistent and authentic language motivates a business and engages customers.
What first impression does typography make? Did you know that bad design affects mood? Why is it important for the whole company to embrace the voice of the brand? Why should fonts be used coherently across all messaging, internal and external?
Sarah incorporates the research she’s been involved with since 2013—from quantifying typeface personalities to demonstrating how a font can alter what you taste.
The session is fun, jargon-free and accessible to all. Games and demonstrations engage participants in the discovery process as they discover how fonts create a first impression and that most choices are made subconsciously. Participants will learn about the latest scientific thinking and the psychology of how we respond to the words we read.
You’ll leave the session feeling enlightened and empowered by your new understanding of typography.
Organiser
Sarah Hyndman demystifies the amazing world of typography. She is the author of ‘Why Fonts Matter’. She is a TEDx speaker, a regular on radio (BBC Radio 4’s 'Word of Mouth' with Michael Rosen, 'Saturday Live', 'Today'.) and TV (Channel 4's 'Sunday Brunch'). Sarah is a multisensory typography expert and collaborates on studies with Professor Charles Spence of the University of Oxford.
FAQ
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The voice of your brand
From GBP 27.00