UPPERCASE DIGITAL SOCIAL MEDIA SCHOOL AT CULVER + NELSON, SW14
Come and learn how to get the best out of social media for business with UPPERCASE Digital. We are a local agency with proven experience of growing social media followings for media brands, small businesses and charities. While we normally offer one-to-one consultations, we have partnered with deli and work hub Culver + Nelson to offer group courses for the first time.
We believe that social media is a powerful marketing and creative tool, but we also know how important it is to set realistic goals, find ways to save time and effort, and balance having a brilliant online presence with making sure you still have time to focus on your core business.
The two courses below kick off our School of Social Media, and will be small group workshops in the lovely setting of Culver + Nelson. Course fees include a glass of wine (or soft drink) and light refreshments.
- SOCIAL MEDIA: AN INTRODUCTION
Learn the basics on which social media channel is right for you, how to find the right audience and what to post. This is a workshop version of the talk we did at Google Campus which one of the delegates described as 'like landing on the moon' because there are so many myths about social media and we're always pleased to bust them. We will workshop which channels you should be on and why, and go through some streams you may not have heard of. We will talk about how to set realistic targets for social media, how to save time, and some useful tools/software.
Date: Tuesday, May 21
2. CONTENT STRATEGY: A DEEPER DIVE
How to develop a tone of voice and content strategy which helps build your brand and connect you to people who need/love what you do. This is more about what exactly to post once you've chosen which channel to focus on, how to source content, how to achieve your aims through content, how to tell your story, whether and how to put yourself into the content, and we'll look at some accounts that do it well.
Date: Tuesday, June 4
Each workshop costs £45, or if you book both sessions we are offering a special discounted price of £80. You can also book in store with no booking fee at Culver + Nelson (cash only please). Please contact us if you would like to enquire about our one-to-one digital consultancy and copywriting services, which cost £350/day.