Secret personalities of fonts masterclass

For all departments across a company, no experience needed

Want to know more about Type Tasting Professional Development masterclasses?
Click here.

You’ve invested a great deal in creating the perfect branding. It’s the voice of your company, so you know that it’s one of your most important assets.

You want to increase the internal acceptance of your branding. Are you frustrated by non-brand fonts popping up in client presentations? By emails that look like a riot of different styles?

Or would you like an engaging and entertaining event that opens everybody’s eyes to the ‘secret’ language that they interact with every day?

Would you like the teams across the company to just get it? To understand why your branding is important instead of going off-piste and customising it. Would you like your teams to go from “meh” to brand-confident?

The secret personalities of fonts masterclass is a highly interactive session full of games, activities and “aha!” moments. Everybody will make discoveries for themselves in a fun and engaging session. This is the best way to learn something, for it to really stick, and it’s an event that everybody will be talking about afterwards.

Outcomes

• Take your teams from “meh” to brand-confident.

• Understand how typography is the voice of your brand.

• Discover how fonts can increase, or reduce trust.

• Take part in teambuilding activities, games and demonstrations.

• Find out what your choice of font reveals about your personality.

• Ultimately, this will increase the internal acceptance of your branding.

The Secret personalities of fonts masterclass proved so popular with the international teams of Springer Nature that we added extra sessions. I’ve run it for teams and clients at the high profile law firm Mischon de Reya and for the global sales and marketing teams at Monotype.

Nicky Borowiec, Brand Director at Springer Nature says “such a fun, interesting and inspiring workshop with clear and empowering takeaways. It reinforced the importance of coherent presentation of our brand for colleagues from all parts of our company, in all types of roles.”

“Sarah’s sessions were engaging, interactive and fun for our global team and she did it all virtually! We were very pleased to see so much engagement in the chat and to hear so much positive feedback from our team afterwards.” Jaclyn Hoffman, Assistant Brand Manager, Monotype

“It reinforced the importance of coherent presentation of our brand for colleagues from all parts of our company, in all types of roles.” Nicky Borowiec, Brand Director, Springer Nature

“A wonderful and informative session … I learned so much. I can’t wait to see what other insights your research brings.” Rebecca Bailey, participant

“I loved the Type Tasting session with Sarah Hyndman. Such a nice interactive workshop with games, QAs, music etc. I didn't realise that it took more than 1.5h because it was so entertaining.” John, participant

“The interactive nature of the session was fantastic.” Amy, participant