This seminar includes free lunch. If you have any dietary preferences please let us know.

Seminar details:
This seminar will explore some of the ways in which consumer behavioural and empirical modelling approaches have been used to explore the choice process underlying transport mode decisions. Examples and contexts that will be explored include consumer preferences and resistance to adoption of electric cars and consumers’ willingness to adopt car sharing services where the objective in the latter case is to reduce car ownership. In the case of both decisions, we pay specific attention to the types and effectiveness of different types of government policies that are intended to motivate consumers to change their current behaviour.

Presenter
Dr Didier Soopramanien is a Reader in Marketing at Loughborough University in the School of Business and Economics. He joined the University in July 2018 and spent 6 years working as an Associate Professor at Beijing Foreign Studies University in China from 2012 to 2018. His research interest focuses on consumer behaviour and in particular consumer adoption of new products and practices that are associated with innovations. His research has been published in academic journals such as Transportation Research A, European Journal of Operational Research, Journal of Business Research and Technological Forecasting and Social Change.

This seminar is completely free to Loughborough University researchers and will take place from 12:30 to 13:30 with 30 minutes for presentation(s) and a 30 minutes networking lunch.