Rolling into London This Month:

Powerful London Photo Exhibition from Rankin Challenges the Status Quo of Perfect Teeth

• Acclaimed British photographer, Rankin will be staging a pop-up exhibition to help tackle the confidence crisis currently facing UK children by working with Aquafresh to shine a light on the importance of oral health education from an early age
• The free entry, pop-up exhibition will be open to the public over the weekend of Saturday 27^th & Sunday 28^th April 2024

After learning nearly 1 in 2 children have suffered with low confidence because of how their teeth look[1], renowned British creative, Rankin, has teamed up with Aquafresh to capture and encourage children to be confident with their teeth.

The powerful photographs of primary school children proudly showing off their healthy teeth with wobbly ones and glorious gaps ready to make way for their adult teeth, will be on show at the gallery in Soho, London (W1D 3DZ) on Saturday 27^th and Sunday 28^th April, 2024.

Visitors to the gallery will also have the opportunity to better understand children’s teeth and what is the journey of keeping them healthy. To normalise that everyone’s teeth are different, imaginative toothbrush prototypes for different types of kid’s teeth – from gappy to snaggle – will be on display at the gallery event to further reassure children about how their teeth look and make them feel positive about them.

Monica Michalopoulou, spokesperson for Aquafresh, said: "We are so excited to share these images with the aim of empowering children to feel comfortable with their healthy teeth – because perfect teeth are just healthy teeth! We’ve always shined a light on the struggles facing families where dental care is concerned and will continue to do so with our Shine Bright schools programme moving in to its 5^th year. We want to do what we can to help with the oral health crisis in the UK by supporting parents and kids with access to education on how to look after their teeth better.”

This gallery event will be available to view for one-weekend only, so don't miss your chance to see these striking images captured by a photographer of the stars – including Kate Moss and royalty such as our late Queen Elizabeth II – and educate you and your family on dental health.

- ENDS –

Contact details.

For further information, please contact the Haleon press office at:

group.haleon-consumer@cirkle.com

[1] Cencuswide research on behalf of Aquafresh of 2,000 primary school children (aged 4-11) and their parents, March 2024.