Public typography, lettering and memories: SDS & IDA party and talkFest

Lettering and signs are an essential part of our visual experience and urban landscape. We’re surrounded by them. Some point the way or tell us where we are; some give instructions and warnings; and others mark a moment to remember. They can hark back to a different time or capture the current zeitgeist; they can be simple and ubiquitous, or intricate and unique.

Our December party and talkFest will be an evening on all kinds of public lettering and typography. We are very pleased to partner with the Information Design Association (IDA) for this event, and delighted to have three special guest speakers: Phil Baines, Alistair Hall and Geraldine Marshall.

Join us for food, drinks and good company as we explore and enjoy the history, design and production of a selection of London’s and Birmingham’s signs and public lettering.

About the talks

Designer, lecturer and author Phil Baines will focus on remembering. He’ll give a brief account of his recent project, working with architects Carmody Groarke, on the design of the Tavistock Square memorial.

Designer, lecturer and signs enthusiast Alistair Hall will present his on-going research documenting London’s rich collection of street nameplates.

Researcher and lecturer Geraldine Marshall will give an overview of her Graphic DNA in Birmingham research. She’ll also introduce the new Birmingham Sign Museum + Archive.

Timing and venue

Please come along early to eat, drink and chat with fellow guests (5.45pm for 6.30pm start). We’ll be in the main room at the Gallery, Alan Baxter Associates, 75 Cowcross Street, London EC1M 6EL (nearest tube: Farringdon).

  • 5.45pm–6.30pm: Welcome, food, drinks and meeting friends old and new
  • 6.30pm: Trio of talks
  • 7.45pm–8.15pm: Discussion (question and answer session)
  • 8.15pm–8.45pm: Drinks, farewells and end.

Book your ticket

All tickets include food, soft drinks and wine.

This event is open to all and free for Sign Design Society and Information Design Association members.

IDA members: please click 'Get tickets' then enter your special access code to view and order your free ticket.

We have a limited number of early bird tickets for non-members who book by Tuesday 4 December.

More information

For more about our speakers and their talks, please visit our main event web page

Early bird (non-member)

Not Available


Standard non-member

GBP 22.50 + GBP 2.34 fee


Sign Design Society member (free)

Free