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  • Psychology of typography, an introduction

    Event ended

    Psychology of typography, an introduction

    From GBP 12.00

    Online Event

    Date

    Feb 08 2021 19:30 - 20:30
    Billetto Peace of Mind
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    Payment methods accepted:

    Description

    PROFESSIONAL DEVELOPMENT

    Psychology of typography
    an introduction

    Interactive talk + optional 15-minute Q&A (Zoom)
    7.30pm to 8.30pm (GMT)

    Ideal for designers, communications and marketing teams, students.

    If you want to be a brilliant designer typography matters. Understanding the psychology of typography is a graphic design superpower that enables you can pick fonts for any project with confidence.

    Learning outcomes

    • Find out about published research

    • Discover how the brain mistakes reading for what it’s reading about

    • Understand when hard-to-read is better than easy-to-read

    • Learn how to create trust with typography

    • Discover how to use axis charts to make typeface choices

    • Learn a formula for font combining

    CAMERA ON! You're encouraged to have your camera on because this is a live and interactive Zoom session with fun activities and a dash of theatre. My sessions are created to feel like we're all in the same room together. However, if you feel uncomfortable having your camera on or have internet issues you're still very welcome to join the session.

    Series of professional development sessions

    Decoding type trends (semiotics) / Masterclass
    Update your knowledge and future-proof your typeface-selection skills

    Multisensory typography / Masterclass
    Learn the science of how to make your messaging more memorable

    Psychology of typography / Masterclass
    Learn how fonts impact decisions with a formula for choosing typefaces

    Secret personalities of fonts / Masterclass
    Discover how fonts have distinct personalities and why this matters


    Would you like to know about future dates? Register your interest here.

    About Sarah Hyndman

    Sarah has run workshops teaching the psychology of typography for a wide range of audiences including corporate teams, major design festivals and students including those from Australia, Denmark, India, North America and the UK. She has spoken on the topic on stages at D&AD Fringe, Design Thinkers, London Design Festival, South by Southwest, TEDx and TYPO San Francisco.

    Sarah Hyndman has been the psychology of typography since 2013. She is the author of ‘Why Fonts Matter’, a TEDx speaker, a regular on BBC Radio 4 and a judge for both D&AD and Penguin awards. She runs workshops for a range of high profile organisations and has had two studies published in collaboration with Professor Charles Spence of the Crossmodal Research Laboratory, Experimental Psychology Department at the University of Oxford.

    Organiser

    Sarah Hyndman demystifies the amazing world of typography. She is the author of ‘Why Fonts Matter’. She is a TEDx speaker, a regular on radio (BBC Radio 4’s 'Word of Mouth' with Michael Rosen, 'Saturday Live', 'Today'.) and TV (Channel 4's 'Sunday Brunch'). Sarah is a multisensory typography expert and collaborates on studies with Professor Charles Spence of the University of Oxford.

    FAQ

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    Psychology of typography, an introduction

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