Arts Studio, Sackler Centre for Arts and Education
Great design is increasingly seen as fundamental to a new product's success in the market. Whilst long recognised in some industries, such as luxury goods and fashion, it is now all pervasive. Designers of all kinds of products, from everyday items to the latest must-have gadgets, are having to up their game and meet this new consumer expectation for great design. As more and more value is derived from cutting edge design, designers have to become much more savvy about protecting design as an core asset and preventing copycats. Bird & Bird, one of the leading intellectual property law firms in the world, will explore with you why design protection matters and how to find the most practical and cost effective solution that works for your business.