ONLINE WEBINAR: Why Texture Matters

Sep 12 2019 15:00 - 16:00

MMR Research, 104-110 Crowmarsh Battle Barns, OX10 6SL Wallingford

LIVE ONLINE WEBINAR: WHY TEXTURE MATTERS

Presented by Ellie King, Associate Director Sensory

THURSDAY 12TH SEPTEMBER

3PM GMT / 10AM EST

Texture has recently become a focus for product innovation, as a way to engage consumers in multi-sensory moments

We are seeing an increase in new products with texture claims, highlighting and celebrating the user experience on pack

By adding a textural element to products, popular brands can create more exciting experiences, and new brands can set themselves apart with unique offerings

This comes as we understand more about consumer’s texture preferences and how it links to human psychology

In this talk, we will highlight some of the recent research on texture perception, and give examples of the latest product and pack innovations across a number of CPG categories

*REGISTER YOUR INTEREST TODAY AND A MEETING LINK WILL BE SENT TO YOU*