NUTELLA LAUNCHES THE ULTIMATE ICE CREAM TUB EXPERIENCE
NUTELLA LAUNCHES THE ULTIMATE ICE CREAM TUB EXPERIENCE
Location
Date
Description
Nutella is inviting fans to celebrate National Best Friends Day in the most delightful way possible - with the launch of an exclusive two-day Nutella Ice Cream Tub pop-up in London as part of their ‘Enjoy a spoonful of happiness!’ campaign! Designed to help besties come together, the pop-up taps into the fact that over a quarter (27%) of Brits say ice cream is their top dessert to share with a friend - proving that simple shared moments can bring people closer.
The campaign was developed after research revealed over a third of adults in the UK (36%) feel maintaining friendships is harder than ever. Nutella is creating opportunities for people to reconnect and celebrate the bonds that matter most - because sometimes, sharing a scoop is all it takes to spark a little joy.
Located at Potters Fields Park on the vibrant South Bank in London, visitors can discover the luxurious new Nutella Ice Cream – a creamy, indulgent ice cream swirled with rich ribbons of real Nutella – and enjoy a complimentary scoop with their bestie (or solo!).
The giant Nutella Ice Cream tub installation promises the perfect photo opportunity against the iconic backdrop of Tower Bridge, with a welcoming outdoor space full of comfy chairs and parasols to relax and soak up the summer vibes with friends.
Organiser
Venue
Potters Fields Park, Tooley St, SE1 2UD London
FAQ
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NUTELLA LAUNCHES THE ULTIMATE ICE CREAM TUB EXPERIENCE
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