NEUROSCIENCE
NEUROSCIENCE
From GBP 15.00
Location
Date
Description
The Museum of Brands is delighted to present An Evening Talk with Nikki Westoby on Consumer Neuroscience.
Consumer research has until very recently existed as a combination of sociology, psychology, and anthropology. Popular topics in the field revolve around consumer decision-making, advertising, and branding. However, consumer researchers have been faced with a limitation: traditional research techniques can only probe what is conscious in consumer's minds. And consumers cannot tell you what they do not know. In fact, most decisions are made at the subconscious level: from buying houses to teabags, a person's subconscious 'gut reaction' will guide their behaviour. So, consumer research has evolved. Adding neuroscience to the toolkit allows researchers to begin to understand consumers' subconscious reactions to products, brands and advertising. By measuring the brain's neural activity it is possible to gain deeper insights into consumer behaviour.
Nikki will introduce us to the way brands use these techniques to hone their products. She will give us some background into how the conscious and subconscious brain works, this will be followed by a live demonstration with a willing volunteer of how the equipment is used with a look at the results on screen.
6pm Museum opens with cash bar
7-8pm Talk and chance for questions
8-9pm Chance to peruse the Museum
Nikki is the Director of Neuroscience at Nielsen Neuro, the market leader in bringing neuroscience to the world of advertising, messaging, packaging, and product development. Nielsen Neuro clients include Fortune 100 companies across consumer package goods, food and beverage, financial services, automotive, and retail sectors. Nielsen Neuro leverages academic expertise in neuroscience and marketing from Berkeley, MIT, Harvard, and Oxford University. For more information, please visit www.nielsen.com.
All funds raised from this event will contribute to the sustainability of our educational Museum charity.
Organiser
Venue
Museum of Brands, Packaging & Advertising, 2 Colville Mews, off Lonsdale Road, Notting Hill, W11 2AR London
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NEUROSCIENCE
From GBP 15.00