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Neuroenological Tasting: The Grand Cork Experiment

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Neuroenological Tasting: The Grand Cork Experiment

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Location

Date

Jul 28 2017 12:00 - Jul 29 2017 18:00
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Description

Wine lovers have reason to cheers this summer as world-renowned multi-sensory food architects and experience design studio Bompas & Parr launches a collaboration with the Portuguese Cork Association for an immersive wine-tasting experience like no other.

Visitors are invited to take part in Neuroenological Tasting - The Grand Cork Experiment, a ground breaking trial to test how the sounds, aromas and sensations associated with opening a wine bottle trigger our brains and influence our taste buds.

Neuroenological Tasting - The Grand Cork Experiment is influenced by research from experimental psychologist Professor Charles Spence, of Oxford University’s Crossmodal Research Laboratory, which proves that the sensorially stimulating attributes of what we drink from influences our enjoyment of the drink inside. Bompas & Parr will take this research a step further, by using state-of-the-art brain activity monitors to test how visitors’ senses are triggered by the rituals associated with wine drinking.

In true Bompas & Parr style, visitors can expect to be surprised and delighted every step of the way and, to reward their contribution to science, they will afterwards be invited to relax in a beautiful cork influenced lounge to sample fine wines and get hands-on with cork, learn about its amazing properties, as well as having the opportunity of your own tactile experience in an interactive cork workshop.

PLEASE NOTE:

- Due to alcoholic beverages being part of the experience this event is strictly only open to over 18s. You will be asked to provide photo identification on the door so please ensure you bring some to avoid disappointment.

- The experience is approximately 30 minutes in duration but may take longer.

- Ticket numbers are limited to 4 per order. If you wish to have more than 4 please contact us on submissions@bompasandparr.com

Organiser

Venue

15 Bateman Street, 15 Bateman St, W1D 3AQ London

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