A multisensory discovery session designed to stimulate all your senses
Learn the science of designing for all the senses to make your branding more memorable
This is not just a font, it’s also an idea, a smell, a song, a memory, a feeling, a personality, a warning, a taste…
The different shapes and styles of the typefaces that you read every
day create responses in your brain that link to all of your senses.
typography interacts with all your senses and how it can even alter
what you experience. Sarah will talk about some of her research and
you'll take part in multisensory demonstrations.
Find out about the research Sarah has co-published with Professor
Charles Spence from the University of Oxford, and take part in a version
of the demonstration done by Heston Blumenthal based on her work.
BYO activity kit You’ll receive a list of easy-to-source items when you book your ticket so that you can take part in the multisensory demonstrations.
“Really enlightening. Sarah is extremely knowledgeable on the subject with research and experiments. These insights were converted into fun activities and presentations. I can't believe how much I learned and how much I have enjoyed one hour.” Minji
CAMERA ON! You're
encouraged to have your camera on because this is a live and
interactive Zoom session with fun activities and a dash of theatre. My
sessions are created to feel like we're all in the same room together.
However, if you feel uncomfortable having your camera on or have
internet issues you're still very welcome to join the session.
This series of talks is created by Type Tasting founder Sarah Hyndman. She’s the author of the bestselling book Why Fonts Matter, a TEDx speaker, regular on BBC Radio 4 and an occasional guest on Channel 4’s Sunday Brunch. She has been researching and writing about typography and perception since 2013 and co-publishes studies with Professor Charles Spence of the University of Oxford.
Sarah Hyndman demystifies the amazing world of typography. She is the author of ‘Why Fonts Matter’. She is a TEDx speaker, a regular on radio (BBC Radio 4’s 'Word of Mouth' with Michael Rosen, 'Saturday Live', 'Today'.) and TV (Channel 4's 'Sunday Brunch'). Sarah is a multisensory typography expert and collaborates on studies with Professor Charles Spence of the University of Oxford.
Live from The Chocolate Factory., N16 7SX London