Interweaving science and statistics with human instinct and emotion, these maverick authors reconsider the modern world with a motion to improving it and devise a formula that will allow countries and individuals to assess their potential for upward mobility and ‘vote with their feet’ if they so wish.
From how Starbucks understands both the Cortex and Reptilian parts of our brains and why statistics are like bikinis, to varied cultural archetypes, the charismatic, eccentric author duo brings a provocative new perspective to issues of cultural traits and inequalities on the world stage.
Dr Clotaire Rapaille is CEO and founder of Archetype Discoveries Worldwide. Dr Andrés Roemer is a journalist, diplomat, entrepreneur and academic. He is the CEO and co-founder of Ciudad de las Ideas.