On 7th March at 11-12, we would love you to join us at The Library at Shoreditch House. Where we’ll be discussing all things 'what motherhood has taught us' and tips on how to BOSS IT without BURN OUT. A coffee morning no like other with guest speakers:

Ozlem Tuskan, founder of the conscious female coaching and entrepreneur accelerator The Resilient.

Award winning brand strategist helping conscious female founders accelerate IMPACT & INCOME by making waves I empower female conscious entrepreneurs to accelerate income and amplify impact.

Resilience is a trend and a theme that is very much in the zeitgeist, as we’ve discovered on LS:N Global, our online consumer trends and foresight platform.

Sometimes it’s a word we associate with the ongoing vagaries of the culture wars – ‘I’m RIGHT! No, I’m RIGHT!’ – while for others it is about taking a more agile, flexible and less resistant view of the world around you.

As Ozlem Tuskan, this week’s guest on Back to the F**kture, explains, it’s also about listening, learning and drawing your strength from the kinds of soft skills that many of us understand and appreciate – kindness, collaboration, creativity – without ever cultivating them strategically or properly. ‘It’s about having a higher sense of self-accountability and of taking personal responsibility for your actions.’

Or, as she puts it more pointedly in our chat: ‘Unless we take personal responsibility for the demise of things around us – and see ourselves as part of the challenge, as well as the potential solution, we are also always going to blame others. Essentially, to get things right, we need to start with the individual, with our own belief system, and work from there.’

To help entrepreneurs do this, she has launched her own academy and private business coaching programme that can tackle future challenges on a one-to-one or group learning basis. Her GET.SET.BRAND helps you bring your brand vision to life with a one-day brand strategy which, she says, is distilled down from her 25 years as a brand strategist working with some of the toughest brands globally, as well as having to manage her own path to resilience.

A single parent, as we hear in the podcast, Ozlem had to suspend the hugely successful strategy and innovation agency she founded in Istanbul when social and economic circumstances in Turkey under a very traditionalist and right-wing government became ever more difficult for a female entrepreneur to navigate and manage.

‘Our voices weren’t being heard, and generally there was a weakening of the legal system around crimes against women. So, we saw the infrastructure, that increasingly traditionalist political infrastructure, really trickle down into the police force, the judiciary, even into business so women’s rights and their views were uniformly compromised.’