Masterclass: How to PR your start-up

Nov 29 2016 18:30 - 21:30

Shed, 8 Lee St, E8 4DY Haggerston

Are you a small business or start-up struggling to get press coverage? Do you struggle to find ideas of how to promote your business? Are the costs for full-time PR support currently unaffordable? If you can spare just three hours a week to work on your own publicity, then this course will teach you all the PR basics and more!

Hosted by founder of The Wern PR, Lucy Werner, the two-hour masterclass will teach you different methods in how to secure publicity for your business to help spark new ideas for your PR programme. There is also a section dedicated to the basics to ensure you have everything you need for your ongoing PR toolkit. With just a small group (up to ten people maximum) you will be able to ask plenty of questions in an intimate environment and be ready to kickstart your own publicity the very next day.

Course Outline:

How to get PR when you don’t have any ‘new’ news

1. Research stories
2. Infographic stories
3. Ambassador campaigns
4. Thought Leadership
5. Picture stories
6. Podcasts / Broadcast
7. Social media and influencers

How to create your PR toolkit

1. Biography
2. Press Release
3. Boiler Plate
4. Feature pitch
5. Journalist database
6. Calendar of activity

There will be 45-minutes at the end for speed dating with the Wern PR team for any questions or advice you need. In addition, all attendees will receive a FREE PR masterclass book detailing all the material taught at the course including real-life examples from the Wern PR client roster to reference.


18:30 Arrival and drinks
19:00 Part One
19:45 15-minute break
20:00 Part Two
20:45 Networking
21:30 Event finishes

About Us: The Wern PR are experts in PR for start-ups including both b2b and b2c clients such as Jimmy's Iced Coffee, Mallow & Marsh,Trybe, Fearlessly Frank and SharpEnd. We love helping start-ups and small businesses to grow and recognised that many individuals or businesses can't afford a full-time PR consultant or agency. This course is designed to teach you the basics of how to do PR for yourselves and to give you some fresh new ideas of how to PR your service or product.

General Admission

Not Available