LDC and INTERLACED have teamed up for a panel discussion covering topics considering the crossover between the worlds of gaming and fashion
Gaming has come a long way since the pixelated days of Pacman and Space Invaders. As gaming platforms and immersive technologies continue to explode in popularity, they present untapped opportunities for brands in fashion, beauty and retail.
With consumers now accustomed to curating their online selves to reflect their real-world personas, how can designers help them do this in a digital-only environment? What are the opportunities for fashion and retail brands to create products for avatars and within games? How does this impact the real world? How can creating digital-only products change the way we think about fashion production and sustainability? And why are professional gamers the new fashion & lifestyle influencers?
Join us to hear about why the gaming sector is the next big opportunity for fashion brands, learn more about the key characteristics and attitudes of gamers and how businesses can tap into the area in a relevant and authentic way.
Moderated by Kristina Dimitrova, Founder, INTERLACED, the panel includes fashion designers, creative technologists and marketing agency directors, all exploring cutting-edge methods of communication and fashion production.
What to expect:
6pm: Doors open, enjoy welcome drinks
6.30pm: Panel discussion starts
8pm: More drinks and networking
Meet the speakers
Morten Grubak (Executive Creative Director, Northern Europe, VICE / VIRTUE)
For the last four years Morten has led the Danish, Norwegian and Swedish branches of VIRTUE - The Creative Agency by VICE - from non-contenders to the top 3 most awarded marketing agencies. Under his leadership and vision, in 2019, VIRTUE won both Best of Discipline at the ONE SHOW and Grand Prix & Gold in Cannes with adDRESS_THE_FUTURE - a campaign for Nordic retailer Carlings starring virtual influencer Perl.
Sabinna Rachimova (Founder & Creative Director, SABINNA)
Known for her signature handcraft, silhouettes and strong colour palettes, LDC brand Sabinna has an innovative take on selling strategies and direct communication with her customer, keeping the focus on being a storyteller for women. Some of the brand’s outstanding projects incluce the first interactive mixed reality fashion experience, a digital see-now-buy-now catwalk, as well as a catwalk-presentation hybrid. In 2019, Sabinna was named as one of Forbes 30under30 DACH.
Jonathan Chippindale (CEO, Holition)
Jonathan co-founded hybrid retail technology agency Holition more than a decade ago having previously been in the luxury jewellery industry as managing director of the De Beers Group and in senior marketing roles at Asprey, Garrard and Mappin & Webb. Jonathan has an insatiable curiosity for and experience in leading world first retail innovation projects with global brands including BMW, LVMH, Uniqlo, Coty Inc, Dunhill and Charlotte Tilbury. Jonathan is a provocative thought leader at tech, retail and innovation conferences around the world.
Roberta Lucca (Co-founder, Bossa Studios and Beta Lucca) A serial entrepreneur who has raised over $12 million for her four startups, Roberta is the co-founder of Bossa Studios, a BAFTA-award winning games company backed by Atomico. Roberta is also an avid YouTuber, where she shares her wealth of knowledge around gaming, entrepreneurship and how to market new products with her audience.
Who's this event for?
Anyone wanting to better understand trends in emerging technologies and consumer behaviour in relation to the fashion, retail and beauty sectors, and for anyone who wishes to find out more about innovative marketing tactics, communications channels and selling techniques. From the evolution of virtual influencers to creating digital-only clothing for real humans, this pioneering panel promises to be thought-provoking and fascinating in equal measure.
Please note that by signing up to this event your contact details will be shared with both LDC and INTERLACED.