How to Do More with Less: Jaideep Prabhu
How to Do More with Less: Jaideep Prabhu
From Free
Location
Date
Description
Frugal innovation is the newest and most exciting field in the developing world of innovation and growth, that proposes how companies can develop high-quality products and create more value with limited resources. A masterclass in the art of doing more with less - this is an extraordinary opportunity for all growing companies and individuals to hear from Jaideep on contemporary business concepts of frugal innovation.
Jaideep Prabhu (Professor of Marketing, Jawaharlal Nehru Professor of Indian Business at Judge Business School, University of Cambridge) will offer a blueprint for leaders and managers in companies of all sizes and across all sectors on how to profit from doing business frugally. His co-authored book on the subject, Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth, is described by The Economist as “the most comprehensive book yet” on the subject of frugal innovation. His most recent book, Frugal Innovation, was published in February 2015.
Expect an overview of contemporary business concepts of frugal innovation, such as the sharing and circular economies and the maker movement. This is a rare opportunity to be exposed to a blueprint for leaders and managers in companies of all sizes and across all sectors on how to profit from doing business frugally.
Jaideep Prabhu is Professor of Marketing and Jawaharlal Nehru Professor of Indian Business at Judge Business School, University of Cambridge.
He has published in leading academic journals and his work has been profiled by the BBC, Bloomberg BusinessWeek, The Economist, The Financial Times, Le Monde, The New York Times, and The Times. He has consulted with or taught executives from Bertelsmann, Barclays, BP, BT, GE, the UK Government, IBM, ING Bank, the NHS, Nokia, Philips, Roche, Shell, Siemens, Vodafone and Xerox, among others.
Organiser
Venue
Second Home, 68-80 Hanbury Street, E1 5JL London
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How to Do More with Less: Jaideep Prabhu
From Free