Just when you thought ice cream couldn’t get any cooler, luxury ice cream icon Häagen-Dazs has partnered with design creators and culinary innovators Bompas & Parr to conceive an explosion of multi-sensory ice cream experiences.
Their mission? To find their greatest ice cream photographer, with guests invited to lick, slurp and snap their way to greatness.
From #foodporn to #freakshakes we’re already capturing our gastronomic indulgences online today more than ever.
Now, with lavish set design and highly Instagrammable personalized experiences, Häagen-Dazs and Bompas & Parr will give you the means to go one better, integrating the latest cross-modal science to create a choreographed feast for all the senses.
The experience begins in a sumptuous lounge room styled in a gentle nod to salt caramel and cookies & cream flavours, before guests are taken through various worlds which provide inspiration for the photography challenge.
Once the quest is complete, guests are invited to relax in a plush bar area with a complimentary Häagen-Dazs cocktail perfectly matched to bespoke ice cream canapés.
Each guest can enter a one-off competition, uploading their best photographs using the hashtag #MyExtraordinaryLife. The winner of each session will have their face 3D scanned and re-created into a bespoke Häagen-Dazs ice cream bar. Full details will be available at the event.