Gin & Type Tasting The story of fonts, civilisation & gin London Design Festival
What is the link between fonts and gin?
Join author Sarah Hyndman to find out how their stories are inextricably entwined across trade routes, the history of printing and cultural tastes. This is a new and unique Type Tasting experience based on previous sell-out events created for the London Design Festival.
Our journey begins with the early days of Jenever gin, transported from the Netherlands on the same ships that bring the Dutch-style metal type, which will influence William Caslon's famous typefaces. Later both will be shipped to the New World, along with scurvy-preventing lime, where Caslon's type is to be used for the Declaration of Independence.
The tale continues in London where there is a proliferation of distilleries and type foundries. From the apothecary-styled gin of the Victorian display type era; as tea from India becomes a national obsession; to the minimalist and refined styles, which become the signature Helvetica and martinis of the 1950s Mad Men era. Each of our chosen London gins tells a part of this story, three of which are local Bankside tipples.
Take part in a magical, multisensory experiment and you will discover that taste is influenced by all of your senses.
Activities and interactive demonstrations will bring each stage in the story to life, and make this a memorable journey of discovery.