FYI: BURN AFTER READING NOVEMBER 2017

In a saturated luxury market, it is more and more important to create desire through communications and content. However, the rate at which we consume content is quicker, and more disposable than ever. And the audience at the other end of that content is more savvy than ever; broadcasting (their own lives) and curating content is second nature. So how to capture their attention, and importantly, hold onto it?

As magazines become more like brands, and brands have to think more like magazines - London based consultancy The Bridge Co. and a panel of leading industry experts are taking over WAH Nails Soho Salon for an evening discussion to take a look at how to communicate brand values through clever messaging and editorial, plus innovations in digital communications and IRL marketing to reach your audience, capture their attention and drive sales.

Speakers include:

Laura Hinson, Communications Manager, Marques'Almeida

Melissa Wusaty, Fashion Editor turned Content Strategist

Naomi Oluleye, Brand & Communications Consultant

Nellie Eden, Co-Founder, Babyface

About The Bridge Co.

The Bridge Co. provides 360 business solutions and creatively commercial strategies to fashion and lifestyle brands. From business consultancy and sales, to show production and finance, we've worked with brands such as Teatum Jones, CMMN SWDN, Roberta Einer and Tatjana Anika on all aspects of running their businesses.

About FYI

Alongside the B2B work we do with brands, we run event series FYI to educate, debate and foster new connections within the creative industries. Bringing together key industry speakers, FYI aka 'for your information' seemed a fitting title; we seek to inform without patronising and aim to underline the importance of often overlooked areas of creative business, all while having a good time.