Fontastical magic show (The psychology of fonts)

Nov 28 2020 19:30

Type Tasting presents

The magic of fonts

A fun and game-filled introduction to the psychology of fonts and how there’s more to what you read than meets the eye.

7.30pm to 8.30pm (GMT)

Why not join with a friend? 20% discount when you book two full-price tickets.
Suitable for all, you can join from anywhere in the world.

Prepare to be surprised, delighted and amazed. This is a fontastical experience live on Zoom with magical entertainment and games for all your senses.

Live, interactive Zoom event with games and multisensory activities

A Fontastical show performed by Sarah Hyndman live on Zoom. This is a fun and interactive introduction to the psychology of fonts packed with games and demonstrations for all your senses. Discover the magical world of fonts and glimpse inside the mysterious art of typography… You’ll never look at fonts in the same way again.

BYO items to source in advance

In advance of the event you’ll receive a list of easy-to-source tasters and items for you to prepare in advance. These are for the demonstrations and games.

Camera on! You’re encouraged to have your camera on because this is a live and interactive Zoom session with fun activities and a dash of theatre. My sessions are created to feel like we're all in the same room together. However, if you feel uncomfortable having your camera on or have internet issues you’re still very welcome to join the session.

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Recent Zoom guests have said “The event is genius”,  “you are such an amazing storyteller!” and “That was fun. Whoever woulda’ thought that I could be eating granola in Portland Oregon while visiting London?

“That was totally dope. Insightful. Articulate. Entertaining. Super impressed” Nic

“Wow! My eyes have been opened to power of fonts after a fantastic talk.” James

Visit the main event page to find out more

Get in touch to arrange a private session for your group or organisation

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Your host

This event is created by Type Tasting founder Sarah Hyndman. She’s the author of the bestselling book Why Fonts Matter, a TEDx speaker, regular on BBC Radio 4 and an occasional guest on Channel 4’s Sunday Brunch. She has been researching and writing about typography and perception since 2013 and co-publishes studies with Professor Charles Spence of the University of Oxford.

Sarah gave a 20-minute Type Safari through East London at Adobe MAX and 10,334 people signed up for the session on the day. Watch it on-demand here.


Sarah Hyndman is the author of ‘Why Fonts Matter’. She is a TEDx speaker, a regular on radio (BBC Radio 4’s 'Word of Mouth' with Michael Rosen, 'Saturday Live', 'Today'.) and TV (Channel 4's 'Sunday Brunch'). Sarah is a multisensory typography expert and collaborates on studies with Professor Charles Spence of the University of Oxford.