Some people call our format a 'design safari', some say it's a VIP behind-the-scenes experience or a research trip. During the week you will also explore the latest trends and discoveries in virtual reality, artificial intelligence, sustainability and the future of technologies. You will learn about the latest approach to creativity, product management and business management – and have the opportunity to ask any questions in an informal atmosphere.
All lectures and workshops will take place in the actual agencies giving participants a better context of the topic. This programme is designed to give you inspiration for your work, to help you get an expert opinion on your current projects, and keep you up-to-date with the latest trends in the industry.
Every day will consist of various activities to maximise your learning experience.
Morning session: it is the first session of the day, it will take the form of a lecture, roundtable or a workshop in one of London's top companies.
Lunch break: between the morning and afternoon sessions we will have a short break when you will have an opportunity to have lunch and enjoy the surroundings of the day programme locations.
Afternoon session: it is the second session of the day, where you will have a chance to visit another top London agency and listen to their team revealing secrets they use in everyday work.
Debrief and the city: after a long day of absorbing new ways of working, innovating and creative thinking we will debrief the content of the day to better organise them in our minds. This activity will be short and engaging and it will take place straight after the afternoon session in locations that we can then visit as cultural and social activities such as museums, galleries, event spaces or bars.
Who is this programme for?
— CEOs, CIOs and business owners
— heads of design and innovation departments
— product managers and team leaders
— service and experience designers
— UX researchers
— innovators and trendsetters
You will learn:
— How to use design thinking to create innovation
— Best practices in conducting research, prototyping, testing and product launching
— Latest trends in VR, AR and AI
— What other methodologies and processes companies use to create new products
— How to spot real innovation
— How to plan an office space to promote the culture of innovation and knowledge exchange
— How to share your ideas with clients and investors more effectively
Ekaterina is a designer, innovator and a TEDx speaker. For the past 14 years, Ekaterina has worked with the top design and innovation companies around the world Coca-Cola, Versace, Samsung, IBM and Microsoft helping to grow brands, developing design teams and creating new digital products.
"London is the best place to learn about innovation and service. This is a city where technology giants meet quirky startups, where traditions meet inventions, and where designers from all across the world are solving problems with the power of design thinking."