FashTech Talks: Physical Fashion - Empowering Emerging Brands
FashTech Talks: Physical Fashion - Empowering Emerging Brands
From GBP 25.00
Location
Date
Description
Physical Fashion: Empowering Emerging Brands
Join Lightspeed and Appear Here as they discuss how attention to detail and location is giving independent tastemaker brands the competitive edge over household names.
*Limited tickets available, please register as soon as possible to avoid disappointment!
Ecommerce is certainly a powerhouse for fashion sales, but bricks and mortar should not be overlooked. After all, fashion is tactile; it’s the relationship we have with apparel and the in store experience.
More than ever, independent fashion labels can leverage pop-ups and experiential shopping to sample markets, build their brand and their customer loyalty.
New technology has allowed for a democratisation of high street retail and digital marketing and social has been a key driving force behind many of these successful campaigns. ‘The Independents’ have a great edge on your normal high street brand combining unique appeal with great customer service.
Panelists will include:
- Becky Jones, Head of Special Projects, Appear Here
Becky works closely with independent brands and has put together projects key projects such as Topshop Fashion Week and Up Market
- Aurelie Bordonnat, UK Country Manager, Lightspeed
Aurélie’s passion for helping independent retailers is infectious and has played a big part in Lightspeed’s phenomenal growth in the UK. She enjoys working with retail brands to introduce ideas, technology and solutions that focus on business strategy and leading customer service. As a self-confessed shopaholic, she likes to support retailers by shopping locally too!
- Josh Cook, CEO, ADANOLA
ADANOLA is an exciting new brand that has grown a 45k following on Instagram and Facebook in 12 months since launch, with all sales driven through social. ADANOLA has truly used social media to grow fast and have over 1million impressions a month. Last summer they also launched their first pop-up store in Old Street Station.
- Charlotte Zimbehl, Founder, CHARLOTTE ZIMBEHL
Born and raised in Frankfurt, Germany Charlotte Zimbehl’s experience within the fashion industry is extensive. From creating and marketing collections on a global scale, her understanding of the industry is second to none. So, it seems apt that her latest role and venture has been to launch her debut label under her own name.
- Aga Dziedzic, EIZENSTEIN LONDON,
Aga's background in business and love for fashion benefits her while working for Eizenstein and creating the unique progressive edge of the store. The concept behind Eizenstein is based on the premise that fashion is art. It's integral in their approach and remains central in their ethos.
Lightspeed is dedicated to helping local businesses thrive, making your success ours. We ensure our customers have the most reliable and intuitive POS system and eCommerce solution on the market so you’re ready to meet customers online and in-person.
Appear Here brings together a community of brands, entrepreneurs and creatives to space in the world's best cities.
AGENDA
6:45pm - Arrive
7:00pm - Panel discussion
7:45pm - Q&A
8:00pm - Networking
9:00pm - End
For any enquiries please email: alex@fashtech.org
Organiser
Venue
Mondrian London (screening room), 20 Upper Ground, SE1 9PD London
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FashTech Talks: Physical Fashion - Empowering Emerging Brands
From GBP 25.00