FashTech Talks: Age of the Influencer?
FashTech Talks: Age of the Influencer?
From GBP 20.00
Location
Date
Description
In todays digital and connected world, where consumers and brands are more coherent than ever, how effective are influencers in gaining exposure to relevant demographics, and do they provide ‘real' ROI to the brands employing them?
For years consumers disregarded blatant celebrity endorsement, however, they seem to not only engage with but equally seek out new influencers to follow. Is this a more emotional era, where consumers and influencers share in the same values and lifestyles? And what is the success behind that?
We will find out why influencers followers keep on growing and why brands are so keen to get them on board and ask the question - how do we really tell what is organic commentary or paid sponsorship?
Panel will include Diipa Khosla (Top Lifestyle & Fashion Blogger), Amber Atherton (CEO, My Flash Trash), Debbie Cartwright (Managing Director of Fashion PR agency, IPR) and Samuel Barrett (Head of Business Development, Takumi), and moderated by John Harrington (Deputy Editor, PR Week). Join the discussion as we explore the pros and cons of including influencers in your digital marketing strategy and how much 'real' ROI they provide.
AGENDA
6:45pm - Arrive
7:00pm - Panel discussion
7:45pm - Q&A
8:00pm - Networking (Complimentary refreshments will be served)
9:00pm - End
For any enquiries please email: jamie@fashtech.org
Organiser
Venue
The Yard, 89 Worship Street, EC2A 2BF London
FAQ
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FashTech Talks: Age of the Influencer?
From GBP 20.00