Creative Directors Meetup: Gen Z Trends
Creative Directors Meetup: Gen Z Trends
From Free
Online Event
Date
Description
FREE โ ๐ฅ Register via Eventbrite to get Zoom link ๐ https://bit.ly/3uTL10E
... Want to learn how to reach Gen Z audiences? Then join us for a conversation with Jay Richards, Co-founder of Imagen Insights (Forbes 30under30 entrepreneur). He will share how your brand can be ahead of the curve and drive trends when targeting the Gen Z demographic.
DATE / TIME
๐ 7 March, 4pmโ5:30pm GMT
FORMAT
The conversation will be on Zoom and will be hosted by our Co-founder, Ekaterina Solomeina. Guests will have the chance to ask questions directly to Jay on the livestream.
๐ฃ 4pm GMT - Presentation from Jay Richards
๐ฃ 4:45pm GMT - Q&A with Jay Richards and discussion
๐ฃ 5:30pm GMT - Wrap up
KEY TAKEAWAYS
โ๏ธ The must do's, and do nots, when marketing to Gen Z
โ๏ธ What Gen Z will be looking for from brands in 2022
โ๏ธ What's different about marketing to Gen Z as opposed to other demographics
ABOUT IMAGEN INSIGHTS
Imagen Insights work with some huge clients including Amazon Prime Video, NFL and PepsiCo. They give Gen Z a platform to voice their opinions, shape their futures and drive change. Their team crowdsource feedback, ideas and insights within their community of young people, aged 16-27, to enable their clients to build branding, marketing and/or products, by truly involving their target consumer.
Gen Z are digital natives, activists, tastemakers, entrepreneurs and co-creators and their opinions count. It is vital to make sure your brand is ahead of the curve and driving trends when targeting this demographic as their purchasing power is set to increase to a monumental 4.4 trillion dollars by 2030.
ABOUT JAY RICHARDS
Jay Richards is the 5th of 6 children from migrant parents. From a rebellious start while at school to now the Founder of Imagen Insights, a Forbes 30under30 entrepreneur and Mediatel's Future Leader finalist of 2020.
Jay's meetup is part of our Creative Director Meetup Series โ take a look at the rest of our amazing line-up ๐
๐ก Tips on Managing Workload with Ariel Ross (Asana, ex-Airbnb)
โ๏ธ How to manage resourcing and workload
๐
23 February, 5pm GMT
๐ด Branding Process Secrets with Campbell & Robyn Butler (Lovework Studio, ex-Design Studio)
โ๏ธ Behind-the-scenes of creating a strong brand identity.
๐ 2 March, 11am GMT
Organiser
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Creative Directors Meetup: Gen Z Trends
From Free