Social media presence is nothing without engaging content to share through it. Great content is worthless without ways to spread them to reach your target audience. Content and social media are inextricably connected topics which is why this practical workshop deals with them together. During the 2 hours we are going to take a bird's eye view of currently popular social media platforms and the type of content best suited for them, get you started on your content strategy based on your target audience's interest.
What is social media (marketing)?
The top 6 most important social media channels, demographics and 2016 changes and trends plus a list of niche social media sites
Strategy for social media and content
Behaviour and tone of voice
Topics and themes
A recap of personas and social listening
Exercise - Worksheet provided to think through what their different personas may be interested as well, which channels and formats to use
The first piece - how to get started and where to get ideas
Measuring ROIHow much time to spend?
Six Weeks of Marketing strategy:
Ready to grow your business but unsure where to start? Does your marketing feel a little ad-hoc and reactive most of the time? Would you like to build a strong foundation learning repeatable methods for constructing a sound marketing strategy?
GetSet for Growth London presents a 6 Weeks of Marketing Strategy for business owners, to enable the creation of a marketing plan that makes sense, actually helps day to day execution and facilitates growth. Each class is a practical and interactive session designed to help you understand the role of ‘Marketing’ as a core dimension in your business, the importance and how of creating the right messaging, picking the right communication channels and maximising ROI on your marketing spend.
Join GetSet for Growth London on this marketing journey either in its entirety to fine-tune your messaging, craft a comprehensive marketing strategy and promotional mix for the next 12 months; or pick any of the comprehensive and self-contained workshops that match the specific areas and challenges you are interested in.
Schedule of weekly classes (every Tuesday evening) is as follows:
Week 1: Building a rich & helpful customer persona. Book here
Week 2: Finding your brand positioning and creating strong, meaningful messaging Book here
Week 3: Understanding Buying Cycles & Decision Making Book here
Week 4: Demystifying digital marketing tools Book here
Week 5: Social Media and Content Marketing
Week 6: Marketing for Investment
Please bring pen, paper and a laptop, tablet or mobile phone to be able to participate in the exercises and use your time with us meaningfully and come with an open and inquisitive mind.
Please be advised that while the workshop is free of charge, we will ask you to fill in a registration form and session feedback form. GetSet for Growth is a fully funded program set up to support East London entrepreneurs and these bits of paperwork enable us to track our progress, measure our impact and continue providing you free services.
Registered participants based in Hackney, Newham, Tower Hamlets, Waltham Forest, Lewisham, Southwark and Lambethare also eligible for free of charge ongoing one to one marketing or financial support with our advisers.
Orsi Toth, Marketing Advisor
Orsi is a marketing and business strategist with a decade of experience in brand building, online communication, workshop facilitation and product development.
Over the last decade she has transitioned from classic advertising, coordinating ATL projects and creative teams, to digital communication, product development and user experience, working with brands like Johnson & Johnson, Nissan, Peugeot and Reckitt Benckiser.
In 2012, she co-founded travel tech startup Drungli, the adventure generator for spontaneous people. As the CEO and Product Manager she was instrumental in the sites growth from zero to 50k unique visitors per month, mostly through social media, PR and consistent, vivid branding.
She is committed to delightful customer experiences, deeply understanding how human beings work and building amazing products that are capable of changing lives for the better.
If you would require special assistance in the event of an emergency for any reason, please let us know so we can make any necessary arrangements by calling us on 0800 917 9325 or emailing firstname.lastname@example.org.