Capitvating Copy: Writing Long and Short Copy
Capitvating Copy: Writing Long and Short Copy
From Free
Location
Date
Description
Long copy must captivate the reader from start to finish. Short copy must grab the reader's attention - fast. Take a look at some of the best long and short copy ads around with Vikki Ross, Copywriter of 20 years, and look outside of advertising to see how familiar faces tell a compelling story. Be ready to write - Vikki will be asking you to write at length and to cut copy right down to just a one-word sentence.
About Vikki Ross
Learn from a D&AD judge who has written copy for major brands for the last 20 years such as Sky, NOW TV, ITV and The Body Shop. Vikki runs workshops around the world, specialising in brand and tone of voice. On top of her vast pool of work and personal projects, she also mentors at the well established London's School of Communication Arts 2.0, helping creatives write award-winning copy.
Organiser
Creative Equals is the equality kitemark of the the creative industries. Our mantra is simple. We believe diverse teams make diverse work for diverse audiences.
Venue
AnalogFolk, 20 Rosebery Ave, EC1R 4SX London
FAQ
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Capitvating Copy: Writing Long and Short Copy
From Free