On Sunday 27th October, leading toy retailer Argos will undergo a spooky transformation to embody the eerily ‘fang-tastic’ new world of LEGO Hidden Side. Coming to life on the Halloween weekend, the Tottenham Court Road Argos store will undergo a complete ‘re-vamp-ire’ with visitors able to join an immersive ghost hunt led by professional ghost hunter Yvette Fielding.
Yvette will entertain attendees with wicked ghost stories from the surrounding streets of London and take children on a ghost hunt to put pieces of a puzzle together and uncover LEGO’s new Hidden Side toy range. The after-hours experience will see elements of the eight LEGO Hidden Side sets come to life, including the Graveyard Mystery, Newbury Haunted High School and Paranormal Intercept Bus.
The immersive Argos Halloween ghost hunt is the perfect way to keep little terrors entertained this half term. Not only will they get to discover the wonderful world of LEGO Hidden Side, each attendee will also take home a free LEGO Hidden Side toy… and have a scary good time to boot!
When: Sunday 27th October
Where: Argos, 216-217 Tottenham Court Road, Bloomsbury, London W1T 7PT
Nearest tube: Goodge Street
Cost: Free to attend
Timings: 19:00 – 21:00
Age restriction: Please note this event is for children 5+
LEGO Hidden Side marks the first time the company introduces one of its play themes that blends physical and digital play (Phygital) with the release of an AR enabled smartphone app alongside classic LEGO bricks, allowing kids to have a hand in both worlds. The app experience will continue to expand with the addition of new ghosts, new game challenges, and exciting new gameplay, giving longevity and freshness to the experience, every time kids play.
Juliet Ward, Head of Toy Buying at Argos, said: “We’re thrilled to be recreating the world of LEGO Hidden Side in our store this Halloween through the unique “Arghost” experience. This immersive event is a fantastic opportunity for children to discover the new toy range, at the time offering parents a fun activity for the kids this half term. We can’t wait to see our customers’ reactions to our spooky new store and get their feedback on this exciting new range from LEGO.”