Alchemy, Rory Sutherland

Nov 10 2020 10:00 - 11:30

Meet our world class author online. Ask questions along with other leaders. Then review your takeaways in a breakout session with your host.

Check out our summary Alchemy. Listen to the AUDIOBOOK we send you. Join us online.

A breakthrough book. Wonderfully applicable to everything in life, and funny as hell.’ Nassim Nicholas Taleb

To be brilliant, you have to be irrational

Why is Red Bull so popular – even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste?

We think we are rational creatures. Economics and business rely on the assumption that we make logical decisions based on evidence.

But we aren’t, and we don’t.


Rory Sutherland


Blaire Palmer


We connect businesses with world class authors and ideas that make a difference.

From standalone workshops, to keynote speeches or curated programmes, our events stimulate ideas, generate growth and spark creative thinking at the heart of business.

Penguin in partnership with Executive Foundation