Duration: 1 Full Day (8 Hours)
Delivery Mode: Classroom (In-Person)
Language: English
Credits: 8 PDUs / Training Hours
Certification: Course Completion Certificate
Refreshments: Lunch, Snacks and beverages will be provided during the session

Course Overview:

This one-day course introduces the essential skills needed to engage in effective advocacy and policy influence. You will explore how public policies are shaped, how to develop clear advocacy messages, and how to build campaigns that engage communities and stakeholders. Through practical tools and structured approaches, you will understand policy analysis, strategic communication, and coalition-building techniques. The course equips you with the confidence to participate in policy discussions, influence decision-making, and drive meaningful social change.

Learning objectives:

By the end of the course, you will:

• Understand how advocacy shapes policy and public decisions.
• Be able to analyze policy issues using simple frameworks.
• Create compelling advocacy messages for different audiences.
• Map and engage stakeholders effectively for campaigns.
• Develop structured and realistic advocacy campaign plans.
• Communicate confidently using advocacy tools and media.
• Build coalitions and partnerships to strengthen your advocacy impact.

Target audience:

NGO workers, activists, community leaders.

Why is it right fit for you:

This course is designed for individuals seeking to build practical advocacy skills rooted in real-world application. You gain tools to analyze policy issues, communicate effectively, and mobilize people toward meaningful change. The program offers hands-on exercises that build confidence and clarity in navigating policy environments. Our trainers bring deep experience across advocacy, communication, and social impact sectors, ensuring an engaging learning experience. By the end, you will feel prepared to influence policy conversations with strategy and purpose.

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Agenda:

Module 1: Introduction to Advocacy & Policy

• Understanding advocacy and policy influence
• Why advocacy matters for social change
• Types of advocacy approaches
• Activity

Module 2: Basics of Policy Analysis

• What policy analysis involves
• Identifying policy problems and gaps
• Gathering evidence and research
• Case Study

Module 3: Crafting Advocacy Messages

• Elements of a strong advocacy message
• Aligning messages with audiences
• Storytelling for impact
• Activity

Module 4: Stakeholder Mapping & Engagement

• Identifying key stakeholders
• Power and influence mapping
• Engagement planning
• Role Play

Module 5: Advocacy Campaign Planning

• Setting goals and objectives
• Selecting advocacy tools and tactics
• Monitoring campaign progress
• Activity

Module 6: Coalition Building & Partnerships

• Working with allies and networks
• Managing collaborative relationships
• Coordinating advocacy efforts
• Case Study

Module 7: Communication Strategies for Advocacy

• Using media and digital platforms
• Public speaking and message delivery
• Managing public perception
• Activity

Module 8: Ethics, Accountability & Responsible Advocacy

• Ethical frameworks in advocacy
• Transparency and accountability
• Mitigating risks and challenges
• Role Play