ROUTE 2: CRAFTED BY HAND Virtual London Type Safari & sign spotting pub quiz
London 9am / Sydney 6pm / Auckland 8pm
1-hour Type Safari + 15-minute type pub quiz + Q&A 30% discount for groups of 3 or more* Discover the messages hidden in London’s street signs. Signs are the voices of the high street, from DIY lettering, secret in-the-know symbols, to the craft of the sign writer. The tour takes place in Dalston, a vibrant area in East London.
• Compare East London with your local neighbourhood
• Discover clues to spot quintessential businesses from the past
• Explore ornate signs previously hidden from view
• Find out whether you judge a pub by its sign
• Revisit iconic Dalston signs that have since disappeared
Routes 1 and 2 follow on from each other and can also be enjoyed as separate, stand-alone events.
Sign spotting quiz
This is a fun and informal session that’s suitable for everybody, no design knowledge is needed. There will be a sign spotting quiz at the end of the tour, can you spot all the answers? Play along with your family and friends to find out who is the champion sign spotter?
Your tour guide
Type safaris are led by Type Tasting founder Sarah Hyndman. She’s the author of the bestselling book Why Fonts Matter, a TEDx speaker, regular on BBC Radio 4 and an occasional guest on Channel 4’s Sunday Brunch.
😀“That was fun. Whoever woulda’ thought that I could be eating granola in Portland Oregon while walking around NE London?” Lee
😀“It was brilliant and made us feel like we were walking the streets of Dalston during lockdown” Cathy
😀“Thanks for the fun tour today, I really enjoyed the virtual walk and soaking in all the history” Lindsay
You'll get a link to download a set of free postcards to print out and colour in when you book a ticket.
Sarah Hyndman is the author of ‘Why Fonts Matter’. She is a TEDx speaker, a regular on radio (BBC Radio 4’s 'Word of Mouth' with Michael Rosen, 'Saturday Live', 'Today'.) and TV (Channel 4's 'Sunday Brunch'). Sarah is a multisensory typography expert and collaborates on studies with Professor Charles Spence of the University of Oxford.
2: Crafted by hand — Virtual London Type Safari & pub quiz