ROUTE 1: HIDDEN TREASURES
Virtual London Type Safari & sign spotting pub quiz
London 7.30pm / New York 2.30pm / San Francisco 11.30am
1-hour Type Safari + 15-minute type pub quiz + Q&A
Discover the messages hidden in London’s street signs. Beautiful signs from the past are revealed when a building changes ownership, but they might not be visible for long.
• Compare East London with your local neighbourhood
• Discover clues to spot quintessential businesses from the past
• Explore ornate signs previously hidden from view
• Find out whether you judge a pub by its sign
• Revisit iconic Dalston signs that have since disappeared
Routes 1 and 2 follow on from each other and can also be enjoyed as separate, stand-alone events.
Sign spotting quiz
This is a fun and informal session that’s suitable for everybody, no design knowledge is needed. There will be a sign spotting quiz during the tour, can you spot all the answers? At the end of the hour-long
tour, you’re invited to join Sarah for a drink in a virtual local establishment as she goes through the answers. Play along with your family and friends to find out who is the champion sign spotter?
Your tour guide
Type safaris are led by Type Tasting founder Sarah Hyndman. She’s the author of the bestselling book Why Fonts Matter, a TEDx speaker, regular on BBC Radio 4 and an occasional guest on Channel 4’s Sunday Brunch.
“Just done the first part of the Dalston Type Safari as a wedding anniversary ‘night out’. It was brilliant and made us feel like we were
walking the streets of Dalston during lockdown.” Cathy
“Thank you for the virtual type tour of Dalston! I never noticed
the beautiful signs and pieces of history when I was there before.
Lovely to learn something at the end of the working day and explore the
streets from the comfort of my couch.” Radina
Would you like to know about future Virtual Type Safaris? Sign up here.
Would like to arrange a private tour for your group at a time of your choosing, maybe because you live in a different time zone? Get in touch with Sarah here.