If you’ve read our guide on how to segment and retarget your event audience, you might be wondering how Google remarketing for events works. It’s slightly more finicky than Facebook retargeting. But it’s very effective, considering Google’s massive reach when it comes to their advertising network. Read this guide to learn… What remarketing means What […]
Retargeting for Events: 7 Steps to Retarget Your Audience Segments
We’ve previously covered how to identify the target audience for your event. So you’ve created a buyer persona and set up a campaign to target. But…why aren’t they buying the tickets? Maybe you need to nudge them a bit more, in a different way, and at a different time of day. But how do you […]