by Why do you need to know about social media management tools for events?
Social media can be a blessing and a curse at the same time. On one hand, it’s never been easier to tell people about the event you’re organising.
On the other hand, it can be difficult to keep up with all the social media platforms you have to be on. It’s almost like being a social media manager is a full-time job.
Fortunately, there are helpful souls that create social media management tools. That way, you don’t have to hire an extra person to manage the daily posting.
We’ve looked at some of the top social media management tools for events. While they all work across multiple platforms, they don’t all have the same purpose.
We’ll be looking at…
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1. Buffer
Buffer gets the top spot for simplicity and flexibility. The user interface is very intuitive and easy to get your head around.
It also allows you to connect quite a few social media accounts. These include your Facebook, Instagram, Twitter, Pinterest, and LinkedIn profiles.
When you schedule in a post, you can let Buffer decide when it goes out. The app uses computer magic (algorithms) to determine the optimal time.
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Buffer is one of the best social media management tools for events.
Benefits of Buffer
- A browser extension that allows you to schedule content with one click.
- Decent statistics for how many engagements your posts get.
- The option to assign multiple team members to help you work on the posts.
How much does it cost?
- Free version: Is free!
- Pro:$15/month
- Small Business: $99/month
- Medium Business: $199/month
- Large Business: $399/month
Note: Prices are only shown in USD.
2. Edgar
Events come and go, but some event topics are ever-lasting. Chances are that you’ll write content that is still relevant after the event has taken place.
There’s no reason that should go to waste, so that’s where Edgar comes in. This social media tool re-posts your evergreen content across your social media profiles.
Benefits of Edgar
- A browser extension that allows you to schedule content with one click.
- Set an expiry date for certain content when it’s no longer relevant.
- Organise your posts into categories and schedule each category to post at certain times.
How much does it cost?
- $49/month
Note: Prices are only shown in USD.
3. Hootsuite
Hootsuite is one of the original social media management tools. It’s also one of the most comprehensive ones around today.
It can do everything Buffer does, such as bulk scheduling of posts across multiple social media profiles. It has many more bells and whistles but also comes with a higher price tag.
Benefits of Hootsuite
- Advanced statistics to help you understand how well your posts perform.
- Monitor multiple social media feeds all from one screen.
- Respond to comments and messages across all platforms directly from Hootsuite.
How much does it cost?
- Free: 30-day trial
- Professional: £25/month
- Team: £99/month
- Business: £520/month
- Enterprise: Contact for quote
4. Rafflecopter
Are you hosting an event featuring a raffle? Doesn’t matter! You can now include a raffle in your event promotion regardless of what happens on the day.
Rafflecopter can help you organise social media giveaways and sweepstakes. People love free stuff, so it can be an effective form of promotion.
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Rafflecopter is one of the more peculiar social media management tools for events.
Benefits of Rafflecopter
- Incentivise people to take specific actions in order to win tickets to your event.
- Share your event promotions on social media with one click.
- Website integration with a copy-paste code, so you don’t need IT skills to enable it.
How much does it cost?
- Basic: $13/month
- Grow: $43/month
- Premium: $84/month
Note: Prices are only shown in USD.
5. SocialOomph
SocialOomph is another all-rounder when it comes to scheduling across multiple social media platforms.
One of the key features is that you can schedule in direct messages to your followers right from the SocialOomph dashboard.
Benefits of SocialOomph
- Schedule in direct messages (and manually approve which followers to message).
- Automatically search with keywords to find accounts relevant to you.
How much does it cost?
- Free version: Is free!
- Professional: $17.97/month (includes 7-day free trial)
Note: Prices are only shown in USD.
6. SocialRank
SocialRank is handy if you’re trying to leverage social media influencers as part of your event marketing strategy.
The tool analyses your Twitter and Instagram followers to identify potential brand advocates. You can also compare your event’s followers to that of other events.
Benefits of SocialRank
- Send direct messages to your followers based on categories you create.
- Analyse followers of competing events so you can reach their following, too.
- Export all reports in CSV or PDF format so you can import them into other apps.
How much does it cost?
- Basic: Free
- Premium: $49/month
- Market Intel: Contact for quote
Note: Prices are only shown in USD.
7. Socialbakers
Socialbakers is a great tool for the extremely competitive event planner. With this app, you can analyse how well you’re doing compared to your competition.
Once you know how your numbers stack up against theirs (and why), you can revise your social media promotion strategy accordingly.
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Socialbakers is for the competitive event planner.
Benefits of Socialbakers
- Analyse performance of social media posts across multiple platforms.
- Track the native insights (both paid and organic) across all platforms.
- Analyse how well your competition is doing and learn why.
How much does it cost?
- Essential: $200/month
- Smart: Contact for quote
- Scale: Contact for quote
- Integrated 360: Contact for quote
Note: Prices are only shown in USD.
8. Zapier
Zapier is best described as a DIY automation machine for social media. It allows you to link multiple social media accounts and perform specific actions.
You can, for example, automate a Facebook post every time you upload a YouTube video. Or you can automatically post your RSS feed to your LinkedIn profile.
Benefits of Zapier
- Automate all actions taken from social media platforms.
- Collaborate with multiple team members on the platform.
- Also works with Hootsuite and other social media management tools.
How much does it cost?
- Free version: Is free!
- Premium: $20/month
- Other plans: Contact for quote
Note: Prices are only shown in USD.
Billetto is a ticketing platform that helps you manage, promote, and host events. Set up an event page and start selling tickets in 5 minutes.
CREATE YOUR EVENT >>
Take your pick!
You will likely need one of these tools if you’re on more than a couple of social media platforms.
If you’re not sure which one to go with, then make use of the free trial periods some of them offer.
Let us know which one you prefer in the comments below!
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