Fashion shows can be a great way to showcase a new collection of clothes or get out products to a different audience. But these shows can be a little tricky to get right. Here we provide 5 key tips to help you with planning an amazing fashion show.
1. Utilise technology as much as possible
It’s important for anyone planning a fashion show to embrace technology. It’s become expected as a part of the industry can be utilised in many ways. Technology can really boost the experience of the show, even for those people sitting next to the catwalk. Big screens on either side can help to showcase different angles of the clothing.
Additionally, you should consider recording and streaming your event to get it out to a wider audience. This also gives you the chance to show off the clothing at a later date. Investing in the technology needed to record and stream in high definition is definitely worth it.
2. Choose the right models
Getting the right models for your event needs to be a priority. Your models should not only have the right look for the types of clothes being showcased but also the personality to keep the crowd’s attention.
In addition, it’s best to showcase a range of body shapes and sizes outside of the stereotypical model appearance.
“We have always had a policy of using models who would actually be wearing our clothes,” says Tina Bucknall of her women’s fashion brand, “it is always our aim to display real women in real sizes, and it helps customers to connect with our products.”
3. Make sure the atmosphere is right
A great fashion show relies on creating an ideal atmosphere, so this is something you really need to ensure you’re doing. You can do this by choosing the right location and ensuring that the interior matches the theme of the show.
Lighting can be used for a striking look, but remember to have changeable lighting in order to put the complete focus on the models when they’re on the catwalk. A modern show will benefit from an urban or industrial look, while a more mature show may come off better in comfortable, warm surroundings.
4. Schedule in practice runs
You should plan practice runs for your fashion event. Even if you have experienced models and trust everyone involved to do a great job, it’s still best for everyone to get a feel for how things will go on the night. This will help everything run far more smoothly.
That’s why it’s worth setting up a full dress rehearsal before the event. This allows models to have the chance to walk on the actual runway they’ll be using and get a feel for the timings of events. Additionally, this helps those in charge of lights and production elements to better understand their own cues.
Tip: You can get more inspiration in our guide on doing a proper event dry run.
5. Make guests feel special
Remember that this is a glamorous fashion event. You want those attending to feel that they are important. Depending on the on the scale of your event, you could have attendees who’ve never been to a fashion show before or those who have attended hundreds. Either way, you need to treat them like they are the main attraction.
Serve cocktails beforehand and offer samples of makeup and hair products. It might only be a small gesture, but it can put guests in the right mood to really take in the event and enjoy it as much as possible.
It doesn’t matter if this is your first time planning a fashion show or you’re just looking for new ways to ensure your shows run as smoothly is possible. Remember: It’s always best to work with experienced professionals who have worked on shows similar to yours in the past.
Get your fashion show right, and it can be hugely rewarding for everyone involved.
Author: Dakota Murphey provides content for a small selection of event industry sites including Billetto.