Let’s talk about how to promote a wellness event! After all, a mere apple a day will not keep low turnout at bay.
If you aren’t in the know, wellness events are all about health. This can range from fitness to healthy diets and meditation…and everything in between! If you’re about to plan a wellness event, take a look at our wellness event planning guide.
But if you’re ready to spread the word, our diagnosis is to check out the tips below for a healthy event turnout.
The bare necessities of promoting a wellness event
Getting started, here are a few basic items to cover in your promotional materials. This is not the most exciting part of advertising, we admit it. But it’s pretty tough to throw a wellness event if no one knows where or when to go.
Make sure that your ads and promotions contain these details about the event:
- Location (linking to directions is always a great idea)
- Social media info
Sounds pretty basic, but there is a certain art to organising your promotions effectively. They have to be both attractive and informative.
Tip: Here’s an awesome guide to making sweet poster ads, which you can also apply to any images you share online.
Promote a wellness event with “the right feel”
Let’s talk about the feelings we create through ads. Pictures and text can both stir viewers’ hearts…and then they want to learn more.
The right pictures
Part of wellness is about feeling good. When promoting wellness events, the images in your ads should lend the right touch to viewers’ feelings. There are two main approaches:
Calming and energetic images
Promoting wellness events with calm imagery will signal relaxation and mindfulness. Images of scenic views, sunsets, babbling brooks—you get the idea. Often, the text has a handwritten look.
If you’re going for the fitness angle, try more active imagery. Fit people hopping around, for example. Or maybe they are smiling, just enjoying the comfort of living in bodies they care for.
Tip: Sneak a peek at this guide to the psychology of colour as you design your own ads.
The right tone
Try some of these relaxing terms when promoting wellness events:
- “Release tension”
- “Breathe deep”
- “Relax and rejuvenate”
- “Restorative practices”
Alternatively, try some snappier fitness terms—“cardio,” “toning,” and so on—for more active events. If you’re doing something like a yoga event, a combination of the two might serve you well.
Tip: Have a look at this ad that lives in the best of both worlds.
Promoting a wellness event in the right places
Maybe this goes without saying, but your physical ads should be placed in the right locations.
Shocking, right? Here are a few ideas to get you started:
- Rec centres
- Swimming pools
- College campuses
- Dance and yoga studios
Wellness on the web
Online, the wellness movement is alive and…well. There are a few tricks to online promotion, though. Here are a few suggestions for promoting a wellness event in the digital sphere.
Social media groups
At least 80% of Internet users search for health information online. That’s huge. So it’s not surprising that social media platforms like Twitter and Instagram are ideal avenues for promoting a wellness event online. With just a few clicks, you can advertise to niche groups and key demographics.
Rule number one of online promotion: Know your network! Here are three main options for promoting a wellness event on social media. No envelope licking required. (Not putting your tongue on sticky chemicals? Sounds like the beginning of a solid wellness strategy.)
Tip: Here’s a great guide to marketing your wellness business (or events) using Facebook groups.
On Instagram, there is a vital movement for women’s health and positive body images. If your event is relevant, join the mix and make your voice heard.
Twitter boasts a large number of popular fitness and health gurus. It’s also a great place to piggyback on the many wellness hashtags, like:
- …and many more.
Free stuff: A cornerstone of promoting a wellness event
You know you love free stuff. So do your event-goers.
Don’t wait until your event is underway. Mention prizes and goodies in your promotions. Health equipment can actually be pretty cool. Sometimes, all it takes is a little kick-start to get people into the wellness groove.
Whether a snazzy water bottle, a Fitbit, or a pair of wireless workout earbuds, trumpet that free stuff like you’re Louis Armstrong.
Tip: Brainstorm ideas for goodies and giveaways with this big list of potential health prizes (by budget).
Teaming up with wellness organisations can be a huge asset. From extra advertising to increased funding, it’s worth your time to get in contact with health groups to see what they can offer.
This can include health screenings, yoga classes, healthy food, and plenty more. Think about some of the options below or use them as a jumping-off point.
- Red Cross for blood drives
- Local health food restaurants
- Yoga or similar studios
- Exercise and nutrition experts
- Environmental groups for bike riding promotion
- Local gyms for equipment demos, exercise routines, or mini personal training sessions!
Sometimes, wellness organisations bring folks into their own event setups. They might be open to your ideas. For example, if you want to hold a mini wellness event along with them.
Tip: Welltodo is a UK wellness group offering exactly that.
Sell, sell sell!
If you only sell tickets at the door, you risk not knowing who will show up. Other events could be vying for the same time period as you. Don’t leave it to a day-of decision!
Online event sites let you sell your tickets before the event. This helps to get people invested and advance sales can bring revenue for supplies and other assets. Just make sure that your chosen ticketing site supports wellness events.
Tip: Get a little more insight into why you should sell tickets online.
Well? How will it all turn out?
We can’t say for sure what your own turnout will be like. But following our guide is a great first step towards building a successful wellness event.
As always, we’d love to read your comments and questions below. Happy Promoting!