It’s been a long time since events were able to be planned and executed at full capacity, and the anticipation to navigate this ‘new normal’ way of living, for most, is tangible. However, many business owners and event organisers are undoubtedly feeling anxious about the pending restoration of their industries. Getting the word out to the public about your event is the first step in ensuring its success; the more people who know about and are invested in your event, the more will turn up and help you to get your events back to running the way they should. ‘Even prior to the pandemic, businesses were looking at technology as a helpful means of engaging with customers, and you can, and should, use this to your advantage. Luckily, there’s no shortage of people that are roaring to go out and attend events like they never have before… so make sure that the news about your event reaches them as quickly and effectively as possible.
Getting the word out…
Update all social media concerning the event.
Arguably, the best thing you can do in terms of raising awareness about your post-covid event is over social media. Make sure that your Twitter, Instagram and Facebook pages all contain the important details of your upcoming event as this makes the information accessible to a wider range of people.
Create an eye-catching design for the advertisement of your event.
Spending time on the design and overall look of your event is extremely important for attracting a large audience and making your event memorable. Use the same design for all information about the event to help build your online presence, allowing your event to be recognised across many different platforms.
Use a unique hashtag to link all posts about this event.
Using a hashtag to group together your posts not only means that all the relevant information and updates are kept in the same place, but also creates a motif for your event that can be easily recognised by the public.
Make sure to alert your following about any early-bird tickets or give-aways to the event in plenty of time.
Selling early-bird tickets and running ticket give-aways for your event ‘is an effective way to create a buzz about the impending event early on so it will gain popularity and catch the attention of a wider audience over time.’
You can also use this to ensure that information about your event is shared further than just to the platform you already have; asking your audience to tell a friend about the event in order for them to be entered into a giveaway, for instance, will greatly increase your reach.
Use SEO to your advantage.
Make sure you know which words people are most likely to tap into a google search and optimise the use of these on your event page and its description. This will increase your chances of being seen by a high number of prospective punters and place you at the top of their list for when events are back in full swing.
Word of mouth!
The phrase ‘word of mouth’ may seem long forgotten in this increasingly digital world, but when it comes down to it, it is arguably the most reliable way of increasing awareness about your event. Tell all your family and friends and get them to use their connections to spread the word. Mention it to as many people as you can, as well as directing them to the information online, and your event is set to draw in the crowds.
The recovery of businesses after COVID and grant funding
Undoubtedly, it is the events and art industries that have taken a massive hit from the presence of COVID-19. Countless businesses are now struggling to recuperate financially, and this has a direct impact on how easy it is to organise events effectively without causing further detriment to the business.
Before launching your events into full swing, however, it may be useful to take a stock-check of the way your business currently works, placing an emphasis on ‘cleaning and sanitation practices.’ Making sure that your business is as protected as possible before entering this new age of events is paramount to ensure that you can return smoothly to success.
Grants and funding have become a huge part of the way businesses are operating post-covid, and there are many different organisations that can, and will, provide this for businesses that just need an extra push to get them back on their feet. These organisations can ‘advise whether there are grants available in your area and manage the application for you, from start to finish.’ This means that the funding will be specifically tailored for you and your individual business.
Remember getting the word out to the public about your event is the first step in ensuring its success; the more people who know about your event the more will turn up and help you to get your events back to running the way they should.