You’ve discovered how much event sponsorships can do for your bottom line. Now you just need some event sponsorship ideas you can sell to interested parties.
In this guide, we’ll cover thirteen excellent ideas you can use as part of sponsorship packages or standalone sponsorships.
1. Free Wi-Fi
A WiFi connection is an absolute must at most events. Not only will it allow you to live stream your event, but your guests can also use it to share their stories on social media.
But WiFi is also a great opportunity to get a sponsor on board for your event. Have them advertise their brand with a splash page when guests connect.
Tip: Find out more about the benefits of sponsored WiFi at events.
2. Charging stations
Another must-have at events is a place for guests to charge their phones and tablets. You can’t rely on people to bring their own power banks, so make sure you’ve set up a charging station.
The charging station doesn’t have to eat up your event budget. Have a company sponsor it and let them cover it in their branding so the guests know who brought them the extra juice.
Tip: Check out this blog posts to see what sponsored charging stations look like in practice.
3. Swag bags
Swag bags have been a staple at conferences and trade shows since…well, since forever. Although it can seem like an unoriginal and slightly dated concept, it still works wonders: That’s swag bags are still one of the most popular event sponsorship ideas.
Goodie bags are great for involving multiple sponsors at once. One sponsor can gift a branded notepad or lanyard, and another sponsor can provide the tote bag itself.
As a bonus, you can use swag ideas that people find especially exciting to reward the hard work of your own event staff.
Tip: Have a look at these examples of swag bags for inspiration.
4. Website banner ads (or social media cover ads)
A really simple but incredibly effective way of promoting your sponsors is to feature them on your website with a banner ad.
Alternatively, you can offer sponsors a space on your event’s Facebook page or Twitter profile’s cover photo slot.
Tip: To make things even easier, you can direct your sponsors to Canva where they can easily make a cover photo.
5. Live streaming
We’ve written a lot about live streaming events on this blog. It’s a great opportunity to increase your audience reach and produce a lot of great marketing material at the same time.
But did you know that you don’t have to live stream the event yourself? Why not outsource it to a sponsor and have them engage directly with your viewers?
Tip: Check out these ideas for offering value to sponsors with event live streams.
Pretty much every element of your event can be sponsored. That includes the grub, too. Your event sponsors can cover the event catering service and brand the menus.
Tip: You can help your sponsors out by suggesting some good catering firms for them.
7. Interactive walls
If you’re tech-savvy, why not spice up your event with an interactive wall? They can be used for simple visuals, or you can incorporate games and competitions into them.
Interactive walls are sure to grab people’s attention, and they’re a great way to ensure that your sponsor’s brand is seen far and wide. When it comes to event sponsorship ideas, few are as noticeable as an entire wall.
Tip: Look at these interactive wall ideas to find some inspiration for your own.
8. Photo booths
Photo booths never get old. They just get more advanced. Back in the day, you could only take silly pictures of you and your crew crammed together in a tight spot.
Today, there are loads of options to enhance your guests’ experience. Modern photo booths can add filters, hashtags, and yes, sponsor branding.
Tip: This article looks at how photo booth sponsorship works in practice.
9. Vinyl wraps
Vinyl wraps can turn any object into a branding exercise. You can cover the floor, your car, the stairs, the elevator, the venue entrance…but don’t go too crazy.
Offer sponsors the opportunity to create a visually appealing vinyl wrap that you can position somewhere with a lot of footfall. Just make sure it matches your overall event branding.
Tip: Research some print shops that specialise in vinyl wraps to see what your options are.
10. Staff uniforms
During some events, your staff might be wearing branded uniforms. These make it easy for guests to identify members of the event team.
But your event brand is not the only logo you can fit onto a t-shirt or uniform. Share some of the space with your event sponsors. (Just don’t make your team look like Formula 1 drivers.)
Tip: Look for promotional clothing companies that can help you design branded staff uniforms.
11. Signature cocktails
If your event is of the glamorous kind, you should definitely consider adding signature cocktails to the mix. Guess where we’re going with this?
Sponsored welcome drinks or after-dinner cocktails can be a great way for your sponsors to draw attention to their brand without coming across as obnoxious.
Tip: If you’re not sure what kind of drink fits the mix, then check out these cocktail recipes.
12. Breakout area
If you’re organising a business conference or trade show, then your event could benefit from a breakout area. It’ll allow your guests to get their bearings, relax, and make small talk.
It’s also a great opportunity for sponsors to insert their branding in a non-intrusive way. They could sponsor the whole area or just parts of it.
Tip: Read about how you can create a nice breakout area for your event.
13. Official sponsorship
Many events have an official sponsor, which will be mentioned every time the event is promoted. Official sponsors should, therefore, be present on all marketing collateral.
Because of the work involved, you should make sure that this is your premium sponsorship package and charge for it accordingly.
Tip: Look at these event sponsorship packages to see what you could offer your official sponsor.
Ready to approach sponsors?
Now that you’ve got plenty of ideas to work with, it’s time to pick up the phone and call some potential sponsors.
If you’re not sure how to go about that, then head over to our guide on how to approach sponsors and tell them all about your many event sponsorship ideas.